The Licensing Letter

Worldwide

Professional Bull Riders Names Leaf Trading Cards As Official Partner

By Allison Watkinson TLL Reporter Leaf Trading Cards has partnered with Professional Bull Riders as the exclusive worldwide licensee for PBR trading cards. Leaf Trading Cards is a collectibles company that specializes in producing trading cards inspired by licensed sports teams and organizations including  American football, baseball, basketball, ice hockey, soccer, wrestling, … [Read more...] about Professional Bull Riders Names Leaf Trading Cards As Official Partner

New Series Based on Angry Birds to Air on Amazon MGM Studios

By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios

Crocs Offers the Pringles Snack Shoe You Never Knew You Needed

By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed

Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives

By Allison Watkinson TLL Reporter RWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development. RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions. The company provides its event … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives

Crunchyroll Launches Second Annual Ani-May Celebration Event

By Allison Watkinson TLL Reporter Crunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA. Throughout the month of May, fans can expect a wide range of … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event

BrandTrends Unveils Major Improvement to Its Global IP Tracker

By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker

Merchantwise Named Activision Blizzard’s International Licensing Representative

By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative

Penguin Random House Announces Publishing Program for Wednesday Series

By Allison Watkinson TLL Reporter Penguin Random House and Amazon MGM Studios are launching an extensive publishing program based on the Wednesday TV series. Penguin Random House LLC is a global publishing company that provides products across numerous publishing formats including board books, novels, activity books, non-fiction, picture books and more. … [Read more...] about Penguin Random House Announces Publishing Program for Wednesday Series

Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean illustrator Hye Ji … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming