The Licensing Letter

Worldwide

Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean illustrator Hye Ji … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership

By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with Hasbro on the … [Read more...] about Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership

Brand Central Named Licensing Representative for Calypso Flavored Lemonade

By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks. Calypso has experienced rapid expansion over the last five … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade

Licensing Expo Keynote Explores the Future of Gaming

By Allison Watkinson TLL Reporter Licensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry. The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming

Licensing International Announces 2024 Excellence Awards Finalists

By Allison Watkinson TLL Reporter Licensing International has officially announced its list of finalists for the 2024 Excellence Awards to recognize achievements and innovation in the global brand licensing industry. This year’s edition of the Excellence Awards features 197 finalists across 32 categories relating to the international licensing … [Read more...] about Licensing International Announces 2024 Excellence Awards Finalists

Team GB and The Point.1888 Sign New Licensees for Olympic Games

By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games

Download Latest Edition of TLL Licensing Agency Guide … For Free!

By TLL Staff The second edition of the 2024 TLL Licensing Agency Guide is now available for free download at THIS LINK! The guide includes information on the world's top 20 licensing agencies, ranked by sales of licensed revenue, but also includes listings and contact numbers for qualified licensing agencies of all sizes, from around the world, and working in a variety of … [Read more...] about Download Latest Edition of TLL Licensing Agency Guide … For Free!

Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe

By Allison Watkinson TLL Reporter Kartoon Studios has launched a dedicated Amazon storefront for the Stan Lee Universe using the Meteor web3 development platform. Founded in 2023 by Daniel Kim, the Meteor web3 platform is a start-up ecommerce and metaverse company that focuses on using AI technology to create virtual fan-focused communities for brands and content creators. The … [Read more...] about Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe