By Allison Watkinson TLL Reporter Kids Preferred has partnered with Universal Products & Experiences for an infant and toddler line featuring brands from NBCUniversal's childrens' entertainment franchises.Kids Preferred is an American design and manufacturing company that offers high-quality toys, gifts and play products that are safe for infants and young children.The … [Read more...] about Kids Preferred and NBCUniversal Partner on New Toy Collection
Worldwide
Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
By Allison Watkinson TLL Reporter Ralph Lauren is entering a long-term licensing partnership with Haworth Lifestyle Design to support the company's increased expansion into the homeware category. Initially introduced in 1983, Ralph Lauren’s Home collection includes a wide variety of luxury home goods. This includes high-quality, Italian-made products such as furniture, … [Read more...] about Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
Nintendo Reveals Licensed Animal Crossing Sets From LEGO
By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO
ZAG and Institute Rafaël Launch Program For Children With Cancer
By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer
Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
Kidscreen’s Hot50 Ranks Top Kids Entertainment Companies
By Allison Watkinson TLL Reporter The official list for this year’s Kidscreen Hot50 rankings has been released to mark the top 50 kids entertainment companies of 2023.Now in its 10th year, the Kidscreen Hot50 rankings are determined by an industry vote from Kidscreen subscribers across both its print and digital platforms. The list separates the Kidscreen Hot50 into five top 10 … [Read more...] about Kidscreen’s Hot50 Ranks Top Kids Entertainment Companies
NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
By Allison Watkinson TLL Reporter The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in … [Read more...] about NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
Jazwares Debuts Squishmallows Fashion Collection with H&M
By Allison Watkinson TLL Reporter Jazwares has collaborated with H&M to launch a licensed apparel and accessories collection based on the Squishmallows plush line.The licensed apparel and accessories collection is inspired by the ultra-soft material of Squishmallows plush toys.The co-branded products feature several licensed Squishmallows characters such as Cam the Cat, … [Read more...] about Jazwares Debuts Squishmallows Fashion Collection with H&M