By Allison Watkinson TLL Reporter WildBrain is launching a wide range of holiday-themed products, content and experiences for its Strawberry Shortcake children's'' brand.The licensed activations and events are intended to support the release of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday.Strawberry Shortcake recently made an appearance … [Read more...] about Wildbrain Serves Up Sweet Selection of Strawberry Shortcake Activations
Worldwide
Kidscreen’s Hot50 Ranks Top Kids Entertainment Companies
By Allison Watkinson TLL Reporter The official list for this year’s Kidscreen Hot50 rankings has been released to mark the top 50 kids entertainment companies of 2023.Now in its 10th year, the Kidscreen Hot50 rankings are determined by an industry vote from Kidscreen subscribers across both its print and digital platforms. The list separates the Kidscreen Hot50 into five top 10 … [Read more...] about Kidscreen’s Hot50 Ranks Top Kids Entertainment Companies
NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
By Allison Watkinson TLL Reporter The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in … [Read more...] about NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
Jazwares Debuts Squishmallows Fashion Collection with H&M
By Allison Watkinson TLL Reporter Jazwares has collaborated with H&M to launch a licensed apparel and accessories collection based on the Squishmallows plush line.The licensed apparel and accessories collection is inspired by the ultra-soft material of Squishmallows plush toys.The co-branded products feature several licensed Squishmallows characters such as Cam the Cat, … [Read more...] about Jazwares Debuts Squishmallows Fashion Collection with H&M
Toikido Partners with Moonbug For PeaKeeBoo Animated Series
By Allison Watkinson TLL Reporter Toikido has partnered with Moonbug Entertainment to create an animated preschool series based on its new, internally-created IP, PeaKeeBoo.Under the terms of the collaborative licensing agreement, Moonbug Entertainment will be responsible for producing the first season of the PeaKeeBoo animated series, which is expected to launch on the … [Read more...] about Toikido Partners with Moonbug For PeaKeeBoo Animated Series
Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
By Allison Watkinson TLL Reporter The LEGO Group and Epic Games are launching a co-branded survival crafting game for the Fortnite metaverse platform called LEGO Fortnite.The co-branded online game will enable players of all ages to explore open digital worlds that feature design details from both the Fortnite game and LEGO building experiences. “The LEGO Group has captivated … [Read more...] about Metaverse Licensing: The LEGO Group and Epic Games Announce New LEGO Fortnite Mode
Who’s News: Crayola Continues Licensing with Key Executive Hires
By Allison Watkinson TLL Reporter Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and … [Read more...] about Who’s News: Crayola Continues Licensing with Key Executive Hires
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
By Allison Watkinson TLL Reporter Master Replicas has signed a licensing agreement with BBC Studios to continue the Doctor Who figurine collection for the franchise's 60th anniversary.The rights for the Doctor Who figurine collection previously belonged to Eaglemoss before the company ceased operations in 2022 due to financial crisis.One of the longest-running Doctor Who … [Read more...] about Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary