By Allison Watkinson TLL Reporter WildBrain and the Lego Group have expanded their existing partnership to include licensed Lego content on Wildbrain's YouTube distribution network. An expansion of an existing licensing partnership, the updated agreement has added official content from four different Lego franchises to the company's extensive global network of Youtube … [Read more...] about Wildbrain Builds on LEGO Partnership with YouTube Distribution Agreement
Worldwide
Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
By Allison Watkinson TLL Reporter Clairefontaine and the Frida Kahlo Corporation have signed a licensing partnership for a stationery and gift collection inspired by the late artist's classic paintings. Facilitated by the Art Ask Agency on behalf of the Frida Kahlo brand, the collaborative licensing partnership will offer a wide range of paper products based on themes … [Read more...] about Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
Who’s News: Miraculous Expands Global Leadership Team
By Allison Watkinson TLL Reporter Miraculous Corp has expanded its global leadership team with two new executive appointments. The two leadership appointments include Ashley Depp as the company's new SVP of marketing & franchise and Heath Kenny as Miraculous Corp's new CCO (chief content officer). “Heath and Ashley bring a wealth of expertise, visionary … [Read more...] about Who’s News: Miraculous Expands Global Leadership Team
Teddy Mountain and Encantos Bring Canticos Plush Toys to Life
By Allison Watkinson TLL Reporter The global DIY plush toy producer Teddy Mountain has partnered with Encantos Media Studios to launch plush toys inspired by the pre-school series Canticos. Canticos is a bilingual preschool series celebrating Latino culture through Spanish-language nursery rhymes like Los Pollitos and Sol Solecito. Featuring adorable characters like … [Read more...] about Teddy Mountain and Encantos Bring Canticos Plush Toys to Life
Licensing International Announces 2024 Rising Star Award Recipients
By Allison Watkinson TLL Reporter Licensing International has announced the eight licensing professionals who will receive the 2024 Global Rising Star Award. This year’s Rising Stars will be honored during the Hall of Fame Induction Gala and Global Rising Star Awards on December 4, 2024, at Gotham Hall in New York City. The event is a fundraiser for Licensing … [Read more...] about Licensing International Announces 2024 Rising Star Award Recipients
Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection
By Allison Watkinson TLL Reporter Blvck Paris has launched an exclusive Batman-themed capsule collection in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). The limited-edition collection includes a range of products that combine the minimalist all-black streetwear aesthetic of the Blvck Paris brand with licensed characters and logos from the … [Read more...] about Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection
Erin Morris Appointed to Key Licensing Role With Wildbrain
By Allison Watkinson TLL Reporter WildBrain has appointed experienced industry executive, Erin Morris, as its new VP of strategic global franchise and retail. In her newly created position at the company, Morris will be responsible for leading Wildbrain's global franchise development teams to expand key entertainment franchises such as Strawberry Shortcake and … [Read more...] about Erin Morris Appointed to Key Licensing Role With Wildbrain
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement