Contact the editor at karina@plainlanguagemedia.com The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey. Demographics of the Licensing Business Responses to this year’s survey are evenly distributed among … [Read more...] about Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate
Worldwide
Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Contact the editor at karina@plainlanguagemedia.com When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact. On a scale of 1–5 where 1 is “not at all” and 5 is “direct”, the average … [Read more...] about Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Average Royalty Income Up 5.0% Worldwide in 2019
Contact the editor at karina@plainlanguagemedia.com Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year, compared to 18% who said it declined and 9% who said it stayed the same. On average, licensing executives reported a 5.0% increase in royalty income in 2019. Royalty income is … [Read more...] about Average Royalty Income Up 5.0% Worldwide in 2019
Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%
Contact the editor at karina@plainlanguagemedia.com In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of Covid-19 on respondents’ licensing business. Note that the Survey was administered throughout March, and earlier responses predated many of the major impacts of Covid-19, such as the effective … [Read more...] about Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%
Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL's International Licensing report. The region is one of the slowest-growing in the world, compared to an average 20.2% growth in licensed retail sales worldwide over the same time period. Note that our … [Read more...] about Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
Top Licensed Retail Sales Figures to Have On-hand in the New Year
Contact the editor at karina@plainlanguagemedia.com While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year. Please note that all 2019 figures are preliminary estimates and subject to change. Licensed retail sales in Mainland China exceed $10 billion. The greatest area of licensed sales growth in 2020 … [Read more...] about Top Licensed Retail Sales Figures to Have On-hand in the New Year