The Licensing Letter

Worldwide

Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes

By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes

Electronic Arts Using Team Data to Upgrade EA Sports FC 25

By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25

Cloudco Announces Wave of Partnerships and Promotions

By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions

Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Minecraft Continues Global Expansion Ahead of BLE 2024

By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024

Spin Master Selects WildBrain CPLG to Represent Vida the Vet

By Allison Watkinson TLL Reporter Spin Master has named WildBrain CPLG as the new licensing representative for its Vida the Vet, Rubik’s and Tech Deck brands. Vida the Vet is an animated preschool franchise that follows a young girl named Vida as she helps treat the injuries and illnesses of cute woodland creatures like foxes, tigers and turtles. "Vida the Vet is a fantastic … [Read more...] about Spin Master Selects WildBrain CPLG to Represent Vida the Vet

Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

By Allison Watkinson TLL Reporter Surge Licensing has been appointed by Park Avenue Entertainment and Clive Barker as the exclusive global licensing agent for Clive Barker’s Hellraiser.  As Hellraiser's new licensing representative, Surge is responsible for developing a global consumer products and retail program based on the first three films from the horror franchise. “We are … [Read more...] about Surge Licensing Named Exclusive Agent for Clive Barker’s Hellraiser

Cloudco and Exclusible Create Care Bears Virtual Adventure

By Allison Watkinson TLL Reporter Cloudco Entertainment has collaborated with Exclusible for an interactive game experience on the Roblox platform called Care Bears: Caring Quest. "Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are," said Cloudco Entertainment EVP Ian Lambur. "Roblox offers a unique platform … [Read more...] about Cloudco and Exclusible Create Care Bears Virtual Adventure

Supercharge Your Licensing Business With AI-Powered License Selector

By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector