A new range of horticulture-inspired leather handbags and accessories to launch in March 2024 The Royal Horticultural Society (RHS) has announced an exciting new collaboration with Radley, an industry-leading name in expertly made leather handbags and accessories. The partnership will bring beautiful horticulture-inspired designs to a new collection launching in the spring, … [Read more...] about Radley Releases Handbags Inspired by the RHS Lindley Collections
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Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
By Gary Symons TLL Editor in Chief Italian designer Fendi took the Milan catwalk by storm, debuting a unique leather lollipop holder for Chupa Chups. The playful accessory, hung from a purse or as a necklace, is a collaboration between Fendi and confectioner Perfetti Van Melle for the world's most famous lollipop. The unveiling of the Fendi x Chupa Chups Lollipop … [Read more...] about Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
Jewel Branding & Licensing Secures New Licensees for Scout Brand
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand. Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints. In addition to a strong ecommerce presence, … [Read more...] about Jewel Branding & Licensing Secures New Licensees for Scout Brand
McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Rovio Launches First Angry Birds Games for Legends of Learning Platform
By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform
Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products and Wuxly have launched a sustainably-crafted capsule collection for the upcoming feature film, Ghostbusters: Frozen Empire. Serving as a direct sequel to Ghostbusters: Afterlife (2021), Ghostbusters: Frozen Empire follows the Spengler family as they team up with the original Ghostbusters to save the world from … [Read more...] about Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania
By Allison Watkinson TLL Reporter Krispy Kreme has launched a new licensed collection of Chocomania chocolate doughnuts alongside the Hershey's brand. “For chocolate and doughnut lovers, Krispy Kreme doughnuts and Hershey's chocolate is the ultimate pairing,” said Krispy Kreme CBO, Dave Skena. “But our Chocomania Collection is on an entirely new level. These are the … [Read more...] about Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania