By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Archive
Who’s News: Wasserman Adds Four New Execs to Global Team
By Allison Watkinson TLL Reporter Wasserman Music has announced the addition of Rebecca Prochnik, Gideon Shay Royale, Josh Dick and Jonathan Insogna to its global team of music executives. "We are excited to welcome Josh, Jonathan, Rebecca, and Shay to our growing global team of outstanding agents and career strategists," said Wasserman Music EVP, Lee Anderson. "Their … [Read more...] about Who’s News: Wasserman Adds Four New Execs to Global Team
Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
By Gary Symons TLL Editor in Chief The fresh fruit and giant Dole Food Company has just signed a licensing deal that tastes good and is good for you. Dole just announced a partnership with leading health supplement brand BEAM be amazing, which will see Dole further broaden its reach into new categories in the health and wellness sector, commencing with an authentic … [Read more...] about Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
By Gary Symons TLL Editor in Chief Another day, another game changing licensing deal involving The Walt Disney Company. Disney and Sony Pictures have just announced a multi-year content licensing agreement that will bring Sony's box office films to streaming platforms owned by Disney. The agreement starts with all films produced by Sony since 2022, as well as rights to some … [Read more...] about Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
“Godfather of Soul” James Brown Celebrated With New Apparel Collection
By Gary Symons TLL Editor in Chief Roots of Fight is putting out a new apparel capsule collection inspired by a documentary and album release from the late James Brown. The collection from the high-end streetwear clothier Roots of Fight is being launched in collaboration with the James Brown Estate and licensing agency Perryscope Productions. The launch is timed for the just … [Read more...] about “Godfather of Soul” James Brown Celebrated With New Apparel Collection
Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
By Allison Watkinson TLL Reporter The Nautica lifestyle brand has signed the American gymnast, Olivia 'Livvy' Dunne, as the new brand ambassador for its women’s sportswear spring campaign. Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana … [Read more...] about Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales