By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
Archive
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Starwood Brands Facilitates Key Deal Between RCA and Top Tech
By Allison Watkinson TLL Reporter The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection. RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand … [Read more...] about Starwood Brands Facilitates Key Deal Between RCA and Top Tech
Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg
By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg
UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
Milksha Opens What May Be World’s Highest Bubble Tea Cafe
By Allison Watkinson TLL Reporter The Milksha bubble tea brand has opened a new store that is located in Taipei 101's observation deck in Taiwan. Initially established in 2008, the Milksha beverage brand has expanded to include 450 retail locations across the globe. Milksha's beverages are made by hand using fresh milk, natural flavors and premium ingredients such as … [Read more...] about Milksha Opens What May Be World’s Highest Bubble Tea Cafe
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Two of the most popular snack brands in America, Jack Link’s and Frito-Lay, have teamed up to create new flavors of meat snacks. The new product line will combine the taste of Fritos Chili Cheese and Flamin’ Hot with Jack Link’s high-quality jerky and cheese sticks. The new products, which include beef jerky, meat sticks, and cheese stick and meat combos, are seasoned … [Read more...] about Jack Link’s Launch New Flavors Inspired by Fritos Chili Cheese and Flamin’ Hot
Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
By Allison Watkinson TLL Reporter Formitalia Group and Warner Bros. Discovery Global Consumer Products have entered a licensing partnership for a new Bruce Wayne inspired homeware collection. The upcoming Wayne Enterprises home collection will include a wide range of interior design products such as living room furniture, bedroom sets, office furniture, lighting and home … [Read more...] about Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
By Gary Symons TLL Editor in Chief Kung Fu Tea is getting a superpowered boost, launching two new beverages inspired by the animated hit show action-comedy series Miraculous—Tales of Ladybug & Cat Noir. "We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide," said Matthew Poveromo, Marketing Manager, Kung Fu Tea. … [Read more...] about Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages