By Gary Symons TLL Editor in Chief It's going to be a bleak holiday season at Hasbro, as the toy giant announced layoffs for 1,100 workers, and closed its office in Providence, RI. Hasbro says it is taking necessary steps stem losses and prepare for a recovery by making a second major workforce reduction. The layoffs now being announced follows a previous round of cuts … [Read more...] about Not So Merry Xmas As Hasbro Announces Massive Layoff
Archive
Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6
By Gary Symons TLL Editor in Chief A Florida man who tattooed his face to resemble the DC character The Joker says the Grand Theft Auto game used his likeness in a promotional trailer. Lawrence Sullivan is demanding millions in damages, claiming video game studio Rockstar Games used his likeness in a recent trailer for the latest instalment of the massively popular … [Read more...] about Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6
NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
By Allison Watkinson TLL Reporter The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in … [Read more...] about NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
Jazwares Debuts Squishmallows Fashion Collection with H&M
By Allison Watkinson TLL Reporter Jazwares has collaborated with H&M to launch a licensed apparel and accessories collection based on the Squishmallows plush line.The licensed apparel and accessories collection is inspired by the ultra-soft material of Squishmallows plush toys.The co-branded products feature several licensed Squishmallows characters such as Cam the Cat, … [Read more...] about Jazwares Debuts Squishmallows Fashion Collection with H&M
Toikido Partners with Moonbug For PeaKeeBoo Animated Series
By Allison Watkinson TLL Reporter Toikido has partnered with Moonbug Entertainment to create an animated preschool series based on its new, internally-created IP, PeaKeeBoo.Under the terms of the collaborative licensing agreement, Moonbug Entertainment will be responsible for producing the first season of the PeaKeeBoo animated series, which is expected to launch on the … [Read more...] about Toikido Partners with Moonbug For PeaKeeBoo Animated Series
Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
Snowtap Design Signs Misirli as First Licensed Apparel Partner
By Allison Watkinson TLL Reporter The Snowtap graphic design brand has appointed Misirli to produce its first licensed apparel and accessories collection.Misirli is a manufacturing and supply company that creates apparel and accessories for both wholly-owned and licensed brands.“Our design development team is known for its creativity and understanding of trends and we’re … [Read more...] about Snowtap Design Signs Misirli as First Licensed Apparel Partner
Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
By Gary Symons TLL Editor in Chief If you're like the Grinch and just trying to get through the holidays with mind and soul intact, you might want to check out the Grinch's kit from Uber One. The ride hailing and food delivery company Uber One is partnering with Dr. Seuss Enterprises to release A Very Grinchmas Kit, telling the Grinch story with (what else?) … [Read more...] about Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises