By Allison Watkinson
Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas.
Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro’s Peppa Pig franchise. Scheduled to open in 2024, the new park location will be the second standalone Peppa Pig theme park to open in the United States.
The park will include five family-friendly rides called Daddy Pig’s roller coaster, Peppa Pig’s balloon ride, Mr. Bull’s high striker, Grandad Dog’s pirate boat ride and Grampy Rabbit’s dinosaur adventure.
The theme park also includes Peppa Pig themed play areas like Muddy Puddles splash pad, Peppa’s pedal bike tour, George’s tricycle trail, a family fun fair, Grandpa Pig’s greenhouse, George’s Fort maze, Peppa Pig’s treehouse, Rebecca Rabbit’s playground, Madame Gazelle’s nature trail, Mr. Potato’s showtime arena and a climate-controlled indoor Peppa Pig cinema.
The wide variety of attractions will offer preschool-themed activities such as live shows, fair games, playground equipment, water fountains, official Peppa Pig episode screenings, exercise trails and more.
“The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, TX,” said Hasbro VP, Matt Proulx. “Adding another Peppa Pig Theme Park for fans to experience continues our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We cannot wait for more guests to create lifelong memories with Peppa and her friends.”
Merlin Entertainments is a global company that specializes in creating location-based family entertainment destinations.
“Merlin is the definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions,” added O’Neil. “Thank you to our friends at Hasbro for partnering with us to bring the playful world of Peppa Pig to this vibrant community.”
Merlin Entertainments currently operates over a 140 themed attractions, 23 hotels and six holiday villages across the globe.
PEPPA PIG is a preschool animated series that has been on air for almost 20 years.
The new Peppa Pig park will be located just a few miles away from the already-established indoor Peppa Pig World of Play attraction. Peppa Pig World of Play features free roaming play spaces that are designed for preschool aged children.