By Allison Watkinson TLL Reporter David Born has launched a new podcast called Born to License that is designed to explain the complexities of the global licensing industry. Hosted by David Born himself, the podcast is designed for business owners, entrepreneurs and creative talents who are looking to enter the licensing arena, but don’t know where to … [Read more...] about Born to License Podcast Demystifies the Licensing Industry
Archive
Champion Lands a Bullseye with Target Partnership
By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Chef Morimoto Launches Saucy Collection with Williams Sonoma
By Allison Watkinson TLL Reporter Williams Sonoma is launching a collaborative culinary collection with Michelin-star restaurateur and Iron Chef, Masaharu Morimoto. Known as the host of Iron Chef and Iron Chef America, Masaharu Morimoto is a celebrity culinary expert who operates 24 restaurant locations around the world. He has also published two award-winning cookbooks, … [Read more...] about Chef Morimoto Launches Saucy Collection with Williams Sonoma
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
Pacsun and Rare Impact Fund Launch Charitable Fashion
By Allison Watkinson TLL Reporter Pacsun is launching a second licensed fashion collaboration with Selena Gomez's Rare Impact Fund for a Spring 2025 Rare DNM Edit collection. The licensed collection features a range of new and reissued denim apparel and accessories for both men and women. Inspired by styles from the late 1990s and early 2000s, the range includes … [Read more...] about Pacsun and Rare Impact Fund Launch Charitable Fashion
Major League Soccer Kicks Off Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaborative home furnishings collection in partnership with Major League Soccer (MLS). The licensed Pottery Barn Teen products span a wide selection of MLS home décor, bedding and school accessories. Designed to appeal to young soccer fans, the collection incorporates artistic designs that are based on the … [Read more...] about Major League Soccer Kicks Off Collection with Pottery Barn Teen
Licensing Works! Tagged to Rep Educational ‘Blocks’ Series
By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series
Home Chef Launches Two Limited-Edition Recipe Partnerships
By Allison Watkinson TLL Reporter Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits. Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur. Her accessible approach to cooking and Sweet July lifestyle … [Read more...] about Home Chef Launches Two Limited-Edition Recipe Partnerships
Playmates Toys Reveals Miraculous Ladybug Collector’s Doll
By Allison Watkinson TLL Reporter Miraculous Corp and Playmates Toys are launching a limited-edition Miraculous Ladybug doll for the 10th anniversary of the award-winning franchise. Standing at 10.5 inches tall, the custom-designed Miraculous Ladybug doll is outfitted in a full-body superhero costume with knee-high boots and an ankle-length detachable cape. The … [Read more...] about Playmates Toys Reveals Miraculous Ladybug Collector’s Doll