By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand
Archive
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Hot Summer Trends: Wellness, Pickles and Pride
Hot Summer Trends Summertime is here and consumers are tapping into exciting new trends to make the most of the season. The experiential and LBE industries are heating back up after two summers of restrictions and people are continuing to focus on wellness and mental health. Inclusivity has also been a key trend for brands—highlighting the consumer desire for diverse consumer … [Read more...] about Hot Summer Trends: Wellness, Pickles and Pride
The Full Wrapup of the 2022 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief The winners of the 2022 Licensing International Excellence Awards were announced at Licensing Expo in Las Vegas last week. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s … [Read more...] about The Full Wrapup of the 2022 Licensing Excellence Awards
The Latest Deals, Developments and Dancing From Licensing Expo
By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo
Universal Music Centralizes Rosters for Bravado and Epic Rights
Bravado, Universal Music Group has announced the centralization of both Bravado and Epic Rights licensing rosters. Bravado acquired Epic Rights in 2019 and the new structure includes the expanded purview of Epic Rights’ SVP Global Licensing. Lisa Streff will oversee global licensing strategies across both companies. Streff will work closely with the existing Bravado and Epic … [Read more...] about Universal Music Centralizes Rosters for Bravado and Epic Rights
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides an annual wrap-up of licensing gains for the studio's hit anime franchise, One Piece. It also details new license agreements, license renewals, and … [Read more...] about Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
Licensing Agencies: Miffy Finds New Representation With Rocket in UK
The popular children's character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision to wind down the company, "it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and … [Read more...] about Licensing Agencies: Miffy Finds New Representation With Rocket in UK
NFT Licensing: Bored Apes Looking For Deals Through Brand Central
By Gary Symons TLL Editor in Chief Brand Central is taking another leap into the metaverse and the world of NFTs, signing a deal with Bored Ape Yacht Club Owners. The collective of like-minded Apes call themselves the Bored of Directors, and are working to create a portfolio of branded merchandise through licensing deals brokered by Brand Central. The collection of Bored … [Read more...] about NFT Licensing: Bored Apes Looking For Deals Through Brand Central