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Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

By Allison Watkinson

TLL Reporter

Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection.

The collection features several types of tech accessories, including phone cases influenced by Crayola’s art tools.

“We’re excited to partner with Casely on an artistic line of products that consumers use every day,” said Warren Schorr, Senior Vice President, Business Development, Global Licensing and Experiences, Crayola. “These vibrant tech accessories will remind consumers to live colorfully.”

Crayola LLC is a worldwide leader in children’s creative expression products. Known for the Crayola crayon first introduced in 1903, the Crayola brand has since grown into a portfolio of art tools, crafting activities and creativity toys. Crayola is a subsidiary of Hallmark Cards, Incorporated.

“Growing up in a household that celebrated creativity meant Crayola was always a staple in our home,” said Emily Stallings, Casely co-founder and designer.

“Whether it was painting a chalkboard wall in my room or doodling elaborate birthday cards for my friends, Crayola products were at the center of just about every project I can remember. Working on this project transported our team back to the days where there was no shortage of imagination. We hope this collection can do the same for our customers and reconnect all of us to that feeling of unrelenting creativity and fun.”

Casely is a tech-accessory retailer that was founded in 2017 by Emily and Mark Stallings. Casely is known for releasing unique products that support charitable organizations with a portion of profits from each sale. The fast-growing company has worked with artists across the globe and is carbon-neutral and FSC certified.

In line with the launch, Casely will offer a discount for teachers and educators that can be used for any product available on its website.


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