The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo. The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives. “We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible … [Read more...] about Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison
Archive
Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
Crayola Draws New Org Chart For Future Growth
The creativity company Crayola is restructuring to support its focus on children's entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its focus firmly on the future. Since 1903 Crayola says it has pursued its mission to help parents and teachers to raise "creatively alive children." … [Read more...] about Crayola Draws New Org Chart For Future Growth
Hit Series Gigantosaurus Appoints Master Toy Maker
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will develop and distribute a wide range of licensed Gigantosaurus toys, beginning with a debut range set to launch worldwide in spring 2023. “We are … [Read more...] about Hit Series Gigantosaurus Appoints Master Toy Maker
RoboCop Marks 35th Birthday With New Role On Fortnite
MGM's classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films' 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his highly anticipated Fortnite debut for a limited time only from May 13 to May 21. “RoboCop is celebrating its 35thanniversary this year and the … [Read more...] about RoboCop Marks 35th Birthday With New Role On Fortnite
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set features over 1,500 detailed LEGO pieces. The set stands over 35cm in robot mode and 15cm high in the alt-mode. “It has been an honour and joy to work together with … [Read more...] about Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA and FIFA talk about it, the split between the long-term partners is both amicable and no big deal. In fact, both FIFA and EA portrayed the development as a positive … [Read more...] about EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
World of Warships Partners With Global Network of Naval Museums
Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to publicize and support naval museums across the world. Beginning May 18, 2022, World of Warships will publish one museum showcase article per week, … [Read more...] about World of Warships Partners With Global Network of Naval Museums
Comics Licensing: Surge Licensing To Develop Licensing Strategy For Webtoon
By Allison Watkinson TLL Reporter The digital comics platform WEBTOON has appointed Surge Licensing as the exclusive North American licensing agent for the platform. Founded in 1986, Surge Licensing is known for creating multi-platformed entertainment and consumer product licensing programs. As an IP incubator, the agency's main goal is growing and managing brands for its … [Read more...] about Comics Licensing: Surge Licensing To Develop Licensing Strategy For Webtoon