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Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

June 24, 2022

Maybe pigs can't fly, but they can certainly swim! Hasbro's immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off,  Peppa has launched a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched June 8. The initiative brings together high profile … [Read more...] about Character Licensing: Peppa Pig Making Waves for Environment and Light Fund

Licensing Logistics: Shenzhen on COVID Alert Following Outbreak

June 23, 2022

By Gary Symons TLL Editor in Chief The COVID-19 pandemic continues to threaten the licensing and consumer product industries, due to recent flareups in China. Recent reports from the Chinese government indicate the outbreak is shifting to its south coast, including the massive manufacturing hub of Shenzhen, located next door to Hong Kong and Macau. Shenzhen is a critical … [Read more...] about Licensing Logistics: Shenzhen on COVID Alert Following Outbreak

Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table

June 23, 2022

By Allison Watkinson TLL Reporter Arcade1Up has partnered with The Op to bring their licensed games to Arcade1Up’s gaming device, the Infinity Game Table. The Infinity Game Table is a hybrid gaming table with a built-in touchscreen that combines digital and real-life experiences to provide an immersive board game experience. The Infinity Game Table has an expanding library of … [Read more...] about Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table

Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

June 22, 2022

Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

TV Licensing: House of the Dragon Merch Arrives on WB Shop

June 22, 2022

By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop

Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors

June 22, 2022

The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can actually pick up and put in your real life pocket! The deal was struck between license holder Konami Cross Media of New York, and APMEX, the nation's largest precious … [Read more...] about Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors

Toy Branding: Meet Murph, Hasbro’s New NERF Mascot

June 22, 2022

By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand's first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new NERF brand campaign that's launching this summer. The brand campaign was created by Hasbro and The Martin Agency and focuses on the brand's new theme, Unleash the Play … [Read more...] about Toy Branding: Meet Murph, Hasbro’s New NERF Mascot

Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear

June 21, 2022

By Allison Watkinson TLL Reporter Mattel has entered into a global licensing agreement for Pixar’s Lightyear, the origin story of Toy Story’s character, Buzz Lightyear. Through the agreement, Mattel has acquired global licensing rights to develop a line of toys for the Lightyear franchise. These toys will include action figures, playsets, vehicles, games, plush, and … [Read more...] about Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear

Layer Debuts New Marketplace for Video Game Licensing

June 21, 2022

By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its dedicated digital licensing marketplace to "shake up how licensing deals between brands and games companies are managed." The company's … [Read more...] about Layer Debuts New Marketplace for Video Game Licensing

LEGO Marks 90th Anniversary With Largest Ever Global Brand Campaign

June 21, 2022

By Gary Symons TLL Editor in Chief The world's largest toy company is launching a branding blitzkrieg in what it says will be LEGO's "biggest ever global brand campaign." That's saying something, as the European brick maker has ridden branding and licensing to expand its reach far beyond building toy cars with plastic bricks. Today, LEGO Group is a major player in film and … [Read more...] about LEGO Marks 90th Anniversary With Largest Ever Global Brand Campaign

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