By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box
Archive
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring family entertainment experiences. Across its brand portfolio, Feld Entertainment has entertained millions of families in more than 75 … [Read more...] about Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Rubies, the world's largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe. Rubies says the appointment is part of a new strategy to continue the reinvigoration of the business. Graham's brief will be to oversee the … [Read more...] about Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
Who’s News: Mattel Announces Successor For Global Head of Consumer Products
By Gary Symons TLL Editor in Chief Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022. Mattel disclosed this week that Nowicki was leaving the company, but did not announce her replacement until Thursday, June 16. Silverman comes to the post with a wealth of experience from his time at The Walt … [Read more...] about Who’s News: Mattel Announces Successor For Global Head of Consumer Products
Surge Brands Making Waves With Cigarette Boat Licensing Program
The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world's top offshore racing organization, Cigarette Racing Team, to develop a sophisticated global lifestyle retail program based on the high-powered, luxury performance powerboat. “We are launching our iconic … [Read more...] about Surge Brands Making Waves With Cigarette Boat Licensing Program
TV Licensing: Wildbrain Grooves To A Jungle Beat
Family entertainment leader Wildbrain has partnered with Jungle Beat Animation to manage worldwide distribution rights for Jungle Beat. The exclusive partnership will see WildBrain leverage its 360-degree offering to grow the global footprint of the Jungle Beat brand through worldwide distribution, including YouTube channel management and ad sales on its premium kids’ and … [Read more...] about TV Licensing: Wildbrain Grooves To A Jungle Beat