LL Cool J's hip hop venture Rock The Bells will be rockin' new merchandise at Walmart, thanks to a licensing deal with World of EPI. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences, and commerce that honor the timeless elements of hip hop (MCs, DJs, breakdancers, graffiti artists, etc.) that drive mainstream culture today. World of EPI … [Read more...] about World of EPI Gains Master Toy License for LL Cool J’s Rock The Bells
Archive
Video Games: An Interview with Layer Licensing CEO Rachit Moti
By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released a new product called Samsung Gaming Hub, which turns its Smart TVs into a video game streaming platform. The core of the technology is that it allows users to play video games on … [Read more...] about Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
Care Bears Even Sweeter With Kangaru Toys Collab
The popular kids' brand Care Bears will be featured in a line of stationery, arts and crafts supplies from Kangaru Brands. The innovative stationery and craft manufacturer has announced a program of licensed scented stationery, activity kits, art supplies, and more for retailers and fans to enjoy in partnership with the Cloudco Entertainment-owned Care Bears property. "This … [Read more...] about Care Bears Even Sweeter With Kangaru Toys Collab
Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Merry Makers Signs Deal For Line of Pete The Cat Footwear
By Allison Watkinson TLL Reporter MerryMakers has signed a licensing partnership with Josmo Shoe Corp. for a line of Pete The Cat toddler-to-kids shoes. “We’re thrilled to add Josmo's team of marketing pros and creatives to the Pete The Cat program!” said Clair Frederick, President of MerryMakers, Inc. “Initial designs are right on target and convey Pete The Cat's feel-good … [Read more...] about Merry Makers Signs Deal For Line of Pete The Cat Footwear
TV Licensing: ITV’s Schitt’s Creek Adds New Licensees
By Allison Watkinson TLL Reporter ITV Studios has signed multiple new partners for the multi-award winning TV show Schitt’s Creek. The new licensing partners include Silver Buffalo, Zak! Designs and Con*Quest Journals. Silver Buffalo is a manufacturer, designer, and distributer of consumer products that are based on lifestyle brands. The company will be responsible for … [Read more...] about TV Licensing: ITV’s Schitt’s Creek Adds New Licensees
Comics Licensing: Marvel Celebrates as Spiderman Hits the Big Six-Oh
Now that he's hit 60, the web head not only qualifies for senior's discounts, but is also getting a global licensing campaign. Marvel has announced its Spider-Man Beyond Amazing global marketing and consumer products campaign in celebration of the iconic Super Hero’s comic book debut 60 years ago. Over the past six decades, Spider-Man has appeared in countless comics, films, … [Read more...] about Comics Licensing: Marvel Celebrates as Spiderman Hits the Big Six-Oh
Ninja Turtles Unite with Stranger Things For New Toy Line
Stranger Things has gotten even stranger, as the franchise is partnering with Playmates Toys for a Teenage Mutant Ninja Turtle crossover. Netflix is partnering with the Hong Kong-based toyco for a line of action figures based on characters from both of the popular shows. Designed for kids eight and up, each toy pack features one Ninja Turtles figure and one character … [Read more...] about Ninja Turtles Unite with Stranger Things For New Toy Line
LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
By Allison Watkinson TLL Reporter The LEGO Group has announced Bowser as the latest addition to the licensed LEGO Super Mario Adult product line. The newly released product is the Mighty Bowser building kit which is a highly detailed recreation of the King of the Koopas. Once built, the Bowser kit features controllable movements and the ability to launch a fireball made from … [Read more...] about LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit