By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as 'Swifties' flocked to the world's most popular barista chain for a Taylor Swift-themed Grande Caramel Nonfat Latte. As some described it, the 'Taylor's latte" featured the taste of caramel, a crisp autumn day, and a 'bad breakup in 2012', a reference to the song … [Read more...] about Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
Archive
Licenses Available for Two New Cartoon Saloon Series
Award winning Cartoon Saloon is making licensing opportunities available for the preschool series Silly Sundays and the film Puffin Rock - The Movie (pictured above). As well, Cartoon Saloon says it will also be working on new licenses for its 'Irish Folklore Trilogy', including WolfWalkers, The Secret of Kells and Song of the Sea. The five-time Academy Award, Golden Globe, … [Read more...] about Licenses Available for Two New Cartoon Saloon Series
Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out
Flip Out, the UK's leading trampoline and adventure park operator, is to embark on its first ever brand licensing program with the help of its new agent The Point.1888. With 27 sites across the UK, jam-packed with slides, free running, inflatables, assault courses, synthetic ice rinks, bumper cars and crazy golf, Flip Out has amassed a fanbase of millions. The company plans to … [Read more...] about Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out
Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day
By Gary Symons TLL Editor in Chief It's Disney+ Day, and the House of Mouse has revealed release dates, trailers and artwork for more than two dozen new shows and films for the coming year. Despite a rough couple of years due to the ongoing COVID-19 pandemic, Disney remains the world's top generator of brand licensing, and Disney+ has become the brightest star in … [Read more...] about Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day
Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies
The ‘wow toy of 2021’ from Moose Toys has experienced a phenomenal UK launch The toy phenomenon Magic Mixies is hitting the shores of the United Kingdom, quickly becoming one of the top products on every family's Christmas wish list. Now, Bulldog Licensing has extended its range of brands it represents under the Moose Toys umbrella with the enormously popular new launch, … [Read more...] about Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies
Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel's 50th anniversary licensing program for the world's most popular family card game. Viewers from around the world can watch live on the UNO TikTok channel starting at 6 p.m. PST as the … [Read more...] about Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
The farm co-op Ocean Spray, best known for cranberries, is partnering with Highlights for Children to educate America’s students on the heritage of the cranberry superfruit. Together, the brands will be offering teachers and parents free, downloadable Highlights-created mini magazines launching November 2021, and April 2022, that bring Highlights’ ‘Fun with a Purpose’ to Ocean … [Read more...] about Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife
Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19. The wide range of merchandise and interactive experiences covers pretty … [Read more...] about Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife
Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content
As award-winning global independent animation studio ZAG continues to build its executive leadership team, the Company has appointed former Zinkia executive Maria Doolan, who drove the global growth for the hit Pocoyo brand, to the newly created position of VP, TV Content. She reports to Jeremy Zag, Founder & CEO, and Julian Zag, EVP, Global Operations and Head of Global … [Read more...] about Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content