TLL FEATURE By now, everyone in the food and beverage industry should know Broad Street Licensing Group. Not only are they one of the top 20 licensing agencies in the world but Broad Street is considered to be in the top two in food and beverage licensing. Broad Street isn’t your average brand licensing agency—they’re a global brand licensing powerhouse agency, … [Read more...] about Broad Street Redefining Food and Beverage Brand Licensing
Archive
Fan Week and Collaborations Celebrate 30th Anniversary of Friends
TLL Staff Warner Bros. Discovery is putting on a week-long party to honor the 30th anniversary of Friends, with the release of new products and experiences. The party starts appropriately enough on International Friendship Day, July 30, with the third annual Friends Fan Week. With the 30th anniversary arriving, this year's celebration of one of the most popular shows in … [Read more...] about Fan Week and Collaborations Celebrate 30th Anniversary of Friends
Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
By Allison Watkinson TLL Reporter Universal Monsters, Cloudco Entertainment and UP&E have launched a partnership that combines Care Bears with licensed characters from Universal's classic horror franchises. The licensed monster mash-up will include a wide range of releases such as apparel, beauty, stationery, Funko Pop! figures, home décor, collectibles, plush, health care … [Read more...] about Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted
By Allison Watkinson & TLL Staff Barnyard Games and Superplastic are launching a Fortnite’s Most Wanted map for the Fortnite gaming platform. Superplastic is an animated IP and entertainment studio that specializes in creating artificial online influencer brands for social media, music videos, gaming, collectibles, fashion, animated entertainment, web3 platforms and live … [Read more...] about Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted
Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
TLL Staff Jazwares Game Studio is releasing a new Cobra Kai gaming experience on Roblox, under license from Sony Pictures Consumer Products. The new game is scheduled for release this summer in conjunction with the release of Cobra Kai's sixth season on Netflix. The game Cobra Kai: Karate Legends features martial arts action, allowing players to train their sensei, and level … [Read more...] about Licensing Roundup: New Video Games for Cobra Kai and Talking Tom, and More
Women In Toys Unveils Finalists for Wonder Women Awards
By Gary Symons TLL Editor in Chief Women in Toys, Licensing & Entertainment (WiT) has just presented the list of finalists for this year's Wonder Women Awards. WiT is the industry's leading organization for the advancement of women in our industry. The Wonder Women Awards are an important part of that work, as they recognize and celebrate the exceptional female … [Read more...] about Women In Toys Unveils Finalists for Wonder Women Awards
Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas