By Allison Watkinson TLL Reporter RWS Global has announced a long-term, exclusive partnership with the branded retail experiences company, CAMP. Initially launched in 2018, CAMP is a location-based experiences company that specializes in creating immersive retail experiences based on licensed entertainment IP. The company currently operates seven rotating … [Read more...] about RWS Global and CAMP Team Up on ‘Retail Entertainment’ Stores in the US
Archive
Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
By Allison Watkinson TLL Reporter The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products. Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products. Florence by … [Read more...] about Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
By Allison Watkinson TLL Reporter The Billabong surf and lifestyle brand has announced a sustainable wetsuit manufacturing project called Upcycler. Included across the brand's entire performance range, the Upcycler project uses a combination of several different technologies and updated material to reduce the environmental impact of the wetsuit creation process. This … [Read more...] about Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
Who’s News: Wasserman Music Announces Three New Strategic Hires
By Allison Watkinson TLL Reporter Wasserman Music has announced three new strategic hires to expand its client service offerings around the world. The three hires include Jenn Rilloraza as the new LA-based manager for brand partnerships, Oskar Muller as the Chicago-based director of pricing & ticketing, and Adam Clements as the London-based manager of tour … [Read more...] about Who’s News: Wasserman Music Announces Three New Strategic Hires
Massive Universal Studios Theme Park Proposed for the UK
By Gary Symons TLL Editor in Chief Photo above by Prayitno Hadinata Universal Studios plans to build a 192 hectare theme park in England that will bring £53 billion to the UK economy over the next 20 years. The project is being run under Universal Destinations & Experiences, owned by the US telecom company Comcast, and will be built on a site in an area known as … [Read more...] about Massive Universal Studios Theme Park Proposed for the UK
Millimages and bRAND-WARD Sign New Partnerships for Molang
By Allison Watkinson TLL Reporter Millimages and bRAND-WARD have signed new licensing partnerships for the Molang entertainment brand with PMS International and Helen Exley London. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean … [Read more...] about Millimages and bRAND-WARD Sign New Partnerships for Molang
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League