By Allison Watkinson TLL Reporter Trustbridge Global Media has appointed the Licensing Street agency to manage its global licensing and merchandising programs. Formed in 2016 by Trustbridge Partners, Trustbridge Global Media is an international company that focuses on the creation, development and distribution of high-quality entertainment content for children and young … [Read more...] about Licensing Street To Manage Licensing For Trustbridge Global
Archive
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
King Features and Mad Cave Bring Flash Gordon Back to the Comics
By Allison Watkinson TLL Reporter King Features Syndicate is kicking off a new master publishing program for Flash Gordon in partnership with Mad Cave Studios and Papercutz. Created in 1934 by artist Alex Raymond, Flash Gordon is a science-fiction adventure comic franchise and superhero character IP that is owned by King Features Syndicate. To commemorate the character's 90th … [Read more...] about King Features and Mad Cave Bring Flash Gordon Back to the Comics
Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
By Allison Watkinson TLL Reporter Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer's Society. The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with … [Read more...] about Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
Tommy Hilfiger Sets Course on Partnership With US SailGP Team
By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
Chupa Chups Announces Beautiful Partnership With The Ugly Duck
By Gary Symons TLL Editor in Chief Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD. The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood. Based in Dubai, The Ugly Duck … [Read more...] about Chupa Chups Announces Beautiful Partnership With The Ugly Duck