By Gary Symons TLL Editor in Chief There's more than meets the eye with LEGO's latest creation, a replica of the Transformers character Bumblebee that easily ... well ... transforms. Released amid the franchise’s 40th anniversary year, the LEGO Icons Transformers Bumblebee set maintains the same scale as the LEGO TRANSFORMERS Optimus Prime set, originally revealed in … [Read more...] about LEGO’s Bumblebee Transformers Set Creating Some Buzz
Archive
Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
Hasbro Brings the Fun To American Dream With The GameRoom
By Allison Watkinson TLL Reporter Hasbro and American Dream will hold the grand opening in New Jersey of a new concept in fun, called THE GAMEROOM, set for June 26. THE GAMEROOM is a 41,500 square foot entertainment centre that is fully dedicated to the toy and game culture embodied by Hasbro. It features arcade games, attractions, retail outlets and full-service … [Read more...] about Hasbro Brings the Fun To American Dream With The GameRoom
Cross Colours Names Licensing Haus as Exclusive Agency
By Allison Watkinson TLL Reporter The trailblazing street fashion brand Cross Colours has signed Licensing Haus as its exclusive licensing agent. Cross Colours is a clothing brand launched in 1989 by Carl Jones, based on the idea of producing "clothes without prejudices." Cross Colours notably helped establish a fashion market based around black youth, and the clothing was … [Read more...] about Cross Colours Names Licensing Haus as Exclusive Agency
Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines
By Gary Symons TLL Editor in Chief Animation studio Toonz Media Group has engaged in an intriguing partnership with Driver Studios, that could change the way content creators engage with the audience. According to a statement from the two companies, the tech partnership could even shape how story lines develop, starting with a new 3D animated series called The … [Read more...] about Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Vigoss Announces Strategic Licensing Partnership with Pan Oceanic for Eyewear Collection By Allison Watkinson TLL Reporter The denim fashion brand Vigoss has signed a strategic licensing agreement with Pan Oceanic for branded eyewear. The multi-year agreement includes both optical eyewear and sunglasses, aiming to bring a new dimension to the Vigoss brand, the … [Read more...] about Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
By Gary Symons TLL Editor in Chief Zag and Mediawan's new venture Miraculous Corp showed it is serious about success, naming former Moonbug managing director Andy Yeatman as its new CEO. The Paris-based entertainment companies launched Miraculous Corp in May as a joint venture to build on the global success of the animation franchise Miraculous: Tales of Ladybug & Cat … [Read more...] about Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
Fisher Price Is Up Schitt’s Creek With Little People Collection
By Gary Symons TLL Editor in Chief Fisher-Price and ITV Studios have joined forces to bring consumers the most stylish Little People Collector Set of all time, featuring the Rose family from Schitt's Creek. The underdog Emmy winner and Netflix hit tells the story of a wealthy video game store tycoon, Johnny Rose, who gets caught up in an embezzlement scandal, and loses … [Read more...] about Fisher Price Is Up Schitt’s Creek With Little People Collection