By Gary Symons TLL Editor in Chief Toonz Animation, the first global animation studio from India, is now getting into the feature film business. Toonz Animation is a company we've had our eye on for a while, as it is one of those studios leading the way in the internationalization of entertainment and licensing. For many decades the United States and to a lesser extent the … [Read more...] about Toonz Animation Marks 25th Anniversary With Launch of Film Division
Archive
BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements
By Allison Watkinson TLL Reporter The BEAM Be Amazing health brand has expanded its partnership with Dole Food Company to introduce Dole Whip flavored powder supplements. The new co-branded supplement line includes a Dole Whip Strawberry Vegan Protein Powder and a Dole Whip Pineapple Pre-Workout Powder. "With the success of our first flavor collaboration with Dole, our … [Read more...] about BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements
Beautiful by Drew Barrymore Names Earthbound as Brand Representative
By Allison Watkinson TLL Reporter Earthbound has been selected as the exclusive licensing agency for the Beautiful by Drew Barrymore kitchenware brand. Beautiful by Drew Barrymore was co-created by Made by Gather CEO, Shae Hong and Barrymore Brands founder and actress Drew Barrymore in 2021. The Beautiful brand offers a wide range of high-performance kitchen appliances, cooking … [Read more...] about Beautiful by Drew Barrymore Names Earthbound as Brand Representative
Loyalty Brand Products Announces Norman Rockwell Accessory Collection
By TLL Staff In a deal brokered by IMG, Loyalty Brand Products has partnered with the Norman Rockwell Family Agency to launch a licensed Norman Rockwell accessory collection.The collection is inspired by the works of 20th century Americana artist Norman Rockwell. Rockwell was best known for his artistic works such as Rosie the Riveter, as well as extensive paintings depicting … [Read more...] about Loyalty Brand Products Announces Norman Rockwell Accessory Collection
HanesBrands Signs Agreement to Sell Champion Business to ABG
By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell Champion Business to ABG
Tetris Celebrates 40 Years with Expansive Licensing Program
By Allison Watkinson TLL Reporter The Tetris Company is launching an extensive lineup of licensing collaborations, partnerships and events for World Tetris Day and the brand's 40th anniversary. The official World Tetris Day celebrations will include a wide range of crossovers across multiple market categories such as gaming, toys, fashion, technology, art and lifestyle. “The … [Read more...] about Tetris Celebrates 40 Years with Expansive Licensing Program
Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
By Allison Watkinson TLL Reporter WildBrain is growing its Teletubbies, Strawberry Shortcake and Caillou brands in China with a slate of new content distribution partnerships. The Strawberry Shortcake franchise has signed distribution partnerships with the Youko and JY broadcasting networks. The licensing agreements with Youku and JY include the broadcasting rights to … [Read more...] about Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
By Allison Watkinson TLL Reporter Cloudco Entertainment has selected Bay Laurel Advisors as its Care Bears licensing representative for the brands' further expansion into location-based entertainment. “We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay … [Read more...] about Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
Authentic Brands Agrees to Acquire Champion for $1.2 Billion
By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys