By Allison Watkinson TLL Reporter The Traces wine brand has created a new wine collection in collaboration with WW International for distribution in Ireland and the UK. Part of the DrinkWell group, Traces is an eco-friendly and low-calorie wine brand that specializes in creating high-quality products that use natural ingredients and sustainable grape cultivation methods. The … [Read more...] about Forget Diet Soda: WeightWatchers Offers ‘Diet Wine’
Archive
Licensed Star Wars Oreo Cookies Rocket into Retail Market
By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market
Smiley Launches Global Campaign With Top Musical Influencers
By Allison Watkinson TLL Reporter The Smiley Company recently launched a promotional campaign called We Are All Original for its Original Smiley brand that focuses on influencer marketing. In collaboration with the Original Smiley brand's extensive network of licensing and retail partners, the new campaign will feature a diverse array of influencers from around the … [Read more...] about Smiley Launches Global Campaign With Top Musical Influencers
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Jazwares Signs Wide Ranging Licensing Partnership with Paramount
By Allison Watkinson TLL Reporter Jazwares has secured several multi-contract licensing deals with Paramount Global to release toys, costumes and accessories for the company's entertainment brands. A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands. Founded in … [Read more...] about Jazwares Signs Wide Ranging Licensing Partnership with Paramount
Moonbug Launches Own Blippi Channel on Samsung TV Plus
By Gary Symons TLL Editor in Chief The children's animated megahit Blippi is getting its own dedicated channel on Samsung TV Plus, Moonbug Entertainment has announced. Moonbug, a part of Candle Media, revealed it has created the first free, ad-supported streaming TV (FAST) channel for all things Blippi. Blippi is among the two most popular shows produced by Moonbug, … [Read more...] about Moonbug Launches Own Blippi Channel on Samsung TV Plus
Spin Master Named Global Distributor for Punirunes
By Allison Watkinson TLL Reporter Spin Master has secured a licensing distribution partnership with Takara Tomy for its anime-inspired digital pet brand, Punirunes. As a new licensee for the Punirunes property, Spin Master will expand the digital pet brand's global distribution to reach additional retail markets and consumer demographics. First released in 2021 by the Japanese … [Read more...] about Spin Master Named Global Distributor for Punirunes
NSB and Yuzu Dating App Announce New Licensing Relationship
By TLL Staff Match Group’s Yuzu social app has signed a licensing partnership with the Asian-American music and online entertainment group, North Star Boys (NSB). Available on the iOS store, Yuzu is a social media and dating app that provides a platform for the Asian diaspora community to connect through shared values and interests. The Yuzu and NSB partnership will … [Read more...] about NSB and Yuzu Dating App Announce New Licensing Relationship
Dan Dee Secures Master License Agreement With SMOKO
TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO
Pokémon Expansions and Collections for May 2024
By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024