The Licensing Letter

Archive

Brand Central Named Licensing Representative for Calypso Flavored Lemonade

By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks. Calypso has experienced rapid expansion over the last five … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade

Steve McQueen Estate Enters New Renaissance of Licensing Deals

By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor's son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, Papillon and the … [Read more...] about Steve McQueen Estate Enters New Renaissance of Licensing Deals

Feature: Markettcom Provides Licensing Expertise in the MENA Region

By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region

Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection

By Allison Watkinson TLL Reporter Toho International has launched a licensing partnership with RipNDip streetwear and Youtooz collectibles for limited-edition Godzilla-themed merchandise. Available on the Youtooz platform and the Godzilla Store, the limited-edition collection includes licensed plush and apparel that features both Godzilla and RipNDip's cat mascot Lord Nermal. … [Read more...] about Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection

Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR

By Allison Watkinson TLL Reporter Montana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization. The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR

Toyco Wyncor Expands With ACD Distribution Partnership

By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership

Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry

By Allison Watkinson TLL Reporter Endeavor has launched a new virtual education and development program called NXT UK: Women in Sports as part of its Endeavor Impact initiative. The NXT UK: Women in Sports program is a six-week virtual course for young women in the UK who want to pursue careers in the sports industry. The program will provide free educational … [Read more...] about Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry

Viral TikTok Sensation Sad Nuggie Enters World of Licensing

By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing

Licensing Expo Keynote Explores the Future of Gaming

By Allison Watkinson TLL Reporter Licensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry. The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming