By Allison Watkinson TLL Reporter Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre. The project is … [Read more...] about Nickelodeon Bringing The Last Airbender to Roblox
Archive
Sesame Street Is Literally Moving to the American Dream Entertainment Complex
By Gary Symons TLL Editor in Chief The next time someone asks me how to get, how to get to Sesame Street, I'll have an answer. It's over in New Jersey at the American Dream entertainment center. The big move for Sesame Street and its cast of characters is happening as American Dream and Sesame Workshop collaborate on a new 'Sesame Street Learn & Play Educational … [Read more...] about Sesame Street Is Literally Moving to the American Dream Entertainment Complex
Henley Regatta Extends Apparel License for Crew Clothing
By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing
Dolly Parton Unveils Her First Home Collection
TLL Staff The top-selling country superstar has just added an innovative home and kitchen collection to her list of licensed products. The launch comes just after Parton announced the September release of her upcoming cookbook, Good Lookin' Cookin', which she co-wrote with her sister Rachel Parton George. Conveniently, fans will be able to cook some of those recipes in a … [Read more...] about Dolly Parton Unveils Her First Home Collection
Teenaged Mutant Ninja Turtles Even More Mutated!
TLL Staff Playmate Toys has created action figures based on Teenaged Mutant Ninja Turtles that can mutate as needed. The new Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are based on the upcoming Paramount+ animated series Tales of the Teenage Mutant Ninja Turtles. As a terrifying new foe emerges in New York City, the Turtles have to lend a hand … [Read more...] about Teenaged Mutant Ninja Turtles Even More Mutated!
Negosh Upgrades Its Online Licensing Marketplace
By Gary Symons TLL Editor in Chief The licensing marketplace pioneer Negosh has just unveiled major updates to its online platform. Negosh made headlines when it first revealed its licensing marketplace, originally under the name BIP, before the company rebranded. Negosh offers a licensing marketplace that is almost like a dating service for licensors and licensees. … [Read more...] about Negosh Upgrades Its Online Licensing Marketplace
Who’s News: Seven New Members Elected to Board of Toy Association
By Allison Watkinson TLL Reporter Build-A-Bear Workshop CEO Sharon Price John is the new chair at The Toy Association, as one of seven new elected directors. The Toy Association announced the election of seven new members as well as two term renewals to its Board of Directors at its annual general meeting. Price John (in photo at top) replaces Aaron Muderick, who … [Read more...] about Who’s News: Seven New Members Elected to Board of Toy Association
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer
How Gamefam Became #1 By Combining Licensing With The Metaverse
By Gary Symons TLL Editor in Chief In 2022, The Licensing Letter did something that doesn’t happen very often; we created a new licensing category on our site. As the original licensing publication, The Licensing Letter has seen a lot of fads come and go in the industry, but the metaverse is different. As new technologies allow platforms to create entire virtual … [Read more...] about How Gamefam Became #1 By Combining Licensing With The Metaverse