The Licensing Letter

Articles

Opinion: Laburglary in LA a Sign the Age of Labubu is Here

By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here

Kahlúa and Dunkin’ Stir Up Licensed Liqueur

By Allison Watkinson TLL Reporter Kahlúa has partnered with Dunkin' to introduce a co-branded beverage called Kahlúa Dunkin' Caramel Swirl Cream Liqueur. The collaborative product will be the latest addition to the Kahlúa brand's permanent collection of crafted liqueurs. "Kahlúa is famous for great-tasting Espresso Martinis and now we're stirring up everyday occasions with … [Read more...] about Kahlúa and Dunkin’ Stir Up Licensed Liqueur

New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor  

By Allison Watkinson TLL Reporter New Holland Brewing and Wizards of the Coast are renewing their partnership to create new D&D-themed Dragon’s Milk Reserves. The first flavor to launch for the renewed partnership is a Coconut Rum Barrel Reserve based on the rare Dragon Turtle monster from the D&D franchise. Featuring inspiration from D&D lore, the … [Read more...] about New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor  

Roller Rabbit Hops Into Pottery Barn Partnership 

By Allison Watkinson TLL Reporter Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor. The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings. “We approached this collection with Roller Rabbit … [Read more...] about Roller Rabbit Hops Into Pottery Barn Partnership 

Omaha Steaks and Pets + People Partner for Gourmet Treats 

By Allison Watkinson TLL Reporter Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers. Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks' selection of gourmet meats. “We’re thrilled to collaborate with … [Read more...] about Omaha Steaks and Pets + People Partner for Gourmet Treats 

Panini America Signs Agreement with Area Code Baseball

By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball

CASETiFY and TfL Debut London Underground Tech Accessories 

By Allison Watkinson TLL Reporter CASETiFY has partnered with Transport for London to release a licensed tech accessory collection inspired by the London Underground. Facilitated by IMG Licensing, the collaborative collection is designed to offer a stylish and practical product line that features patterns and motifs from the London Underground's transport … [Read more...] about CASETiFY and TfL Debut London Underground Tech Accessories 

Skydance-Paramount Complete Controversial Merger

By Gary Symons TLL Editor in Chief Paramount Global and Skydance Media finally completed their long-awaited $8.4 billion merger on Thursday, capping a drawn-out deal process marked by political scrutiny and shareholder concerns. Renamed "Paramount Skydance Corp", the company's Class B shares began trading on the Nasdaq under the ticker symbol PSKY on Thursday, under … [Read more...] about Skydance-Paramount Complete Controversial Merger