By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans
Articles
Rovio Launches First Angry Birds Games for Legends of Learning Platform
By Allison Watkinson TLL Reporter Rovio Entertainment is launching new educational Angry Birds games as part of its previously announced licensing partnership with Legends of Learning. The first release features two STEM learning games called Angry Birds Eggstraction and Angry Birds and the Multiplication Portal.“Angry Birds is known for its physics-based gameplay, making it a … [Read more...] about Rovio Launches First Angry Birds Games for Legends of Learning Platform
Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products and Wuxly have launched a sustainably-crafted capsule collection for the upcoming feature film, Ghostbusters: Frozen Empire. Serving as a direct sequel to Ghostbusters: Afterlife (2021), Ghostbusters: Frozen Empire follows the Spengler family as they team up with the original Ghostbusters to save the world from … [Read more...] about Wuxly is ‘Who Ya Gonna Call’ For Ethical Ghostbusters Frozen Empire Fashion
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania
By Allison Watkinson TLL Reporter Krispy Kreme has launched a new licensed collection of Chocomania chocolate doughnuts alongside the Hershey's brand. “For chocolate and doughnut lovers, Krispy Kreme doughnuts and Hershey's chocolate is the ultimate pairing,” said Krispy Kreme CBO, Dave Skena. “But our Chocomania Collection is on an entirely new level. These are the … [Read more...] about Krispy Kreme x Hershey Collab Results in Serious Outbreak of Chocomania
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Who’s News: Wasserman Adds Four New Execs to Global Team
By Allison Watkinson TLL Reporter Wasserman Music has announced the addition of Rebecca Prochnik, Gideon Shay Royale, Josh Dick and Jonathan Insogna to its global team of music executives. "We are excited to welcome Josh, Jonathan, Rebecca, and Shay to our growing global team of outstanding agents and career strategists," said Wasserman Music EVP, Lee Anderson. "Their … [Read more...] about Who’s News: Wasserman Adds Four New Execs to Global Team
Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM
By Gary Symons TLL Editor in Chief The fresh fruit and giant Dole Food Company has just signed a licensing deal that tastes good and is good for you. Dole just announced a partnership with leading health supplement brand BEAM be amazing, which will see Dole further broaden its reach into new categories in the health and wellness sector, commencing with an authentic … [Read more...] about Dole in ‘Amazing’ Partnership With Health Supplement Brand BEAM