By Allison Watkinson TLL Reporter NYX Professional Makeup has launched a limited-edition makeup collection for Barbie the Movie in partnership with Warner Bros. Pictures and Mattel. NYX Professional Makeup is an international cosmetics brand that creates affordable, professional quality makeup and beauty products. The brand distributes its products in more than 70 … [Read more...] about Think Pink: NYX Unveils Barbie-Themed Makeup Collection
Articles
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
By Allison Watkinson TLL Reporter The Joester Loria Group has appointed Penguin Ventures as its local sub-agent for the World of Eric Carle in the UK, Ireland, and Eire. The Joester Loria Group (JLG) is a full-service licensing and brand management agency. The agency is responsible for the global licensing rights to the World of Eric Carle brand. The World of Eric … [Read more...] about Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Lush and SpongeBob Team Up to Reduce Plastics in the Ocean
By Allison Watkinson TLL Reporter Lush and Paramount Consumer Products have teamed up on a limited-edition beauty collection for SpongeBob SquarePants: Operation Sea Change. Launched in 2022 by Nickelodeon and Paramount CP, SpongeBob SquarePants: Operation Sea Change is a multi-year ocean conservation and sustainability initiative that aims to reduce plastic pollution … [Read more...] about Lush and SpongeBob Team Up to Reduce Plastics in the Ocean
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
Firefly to Act As Agent For London Studio’s Art of Drag
By Allison Watkinson TLL Reporter The London Studio has appointed Firefly Brand Management as its licensing agent for the Art of Drag brand in the US and Canada. Firefly is a global, full-service brand management and licensing agency that specializes in representing entertainment, interactive, technology, art, and lifestyle properties. “Firefly loved Art of Drag, were … [Read more...] about Firefly to Act As Agent For London Studio’s Art of Drag
Fred Rogers Productions Signs Daniel the Tiger Sponsorship Deal With Lovevery Brand
By Allison WatkinsonTLL ReporterThe childrens' education brand Lovevery has signed a sponsorship agreement with Fred Rogers Productions for pre-roll videos that will air alongside Daniel Tiger’s Neighborhood.Lovevery is an educational play company that produces books, toys, and games for young children. The company collaborates with experts in the field of childhood … [Read more...] about Fred Rogers Productions Signs Daniel the Tiger Sponsorship Deal With Lovevery Brand
Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore
By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore