By Allison Watkinson TLL Reporter Authentic Brands Group has secured a long-term agreement with the ALDO Group to develop licensed products for the Ted Baker brand. Ted Baker is a high-end British apparel company that specializes in branded shirts, suits, dresses, and more. The company was acquired by Authentic Brands Group in 2022. “We have chosen The ALDO Group for … [Read more...] about ALDO Group to Develop Licensed Line for Ted Baker
Articles
Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas
Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
By Allison Watkinson TLL Reporter Moxie and Co has secured a global partnership with the Romare Bearden Foundation to represent its artwork, prints and commercial designs. The Romare Bearden Foundation is a non-profit organization that was established in 1990 by the estate of Romare Bearden to preserve and expand upon the late artist's legacy. Bearden was an … [Read more...] about Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
Hasbro Games Reimagined for Elderly Players by Ageless Innovation
By Allison Watkinson TLL Reporter Ageless Innovation and Hasbro have debuted a co-branded board game collection featuring three reimagined Hasbro titles. Ageless Innovation is a global company that develops entertaining and accessible products for older adults, their families, and caregivers. The company is Hasbro’s first-ever licensee that focuses on entertainment for … [Read more...] about Hasbro Games Reimagined for Elderly Players by Ageless Innovation
Who’s News: Tommy Bahama Appoints New Head of Retail and Licensing
By Allison Watkinson TLL Reporter Chrisann Furciato has been promoted to EVP of retail, e-commerce, and licensing at the casual fashion giant Tommy Bahama. In her newly-created role, Furciato is responsible for the company's direct-to-guest retail channels, ecommerce channels, merchandising and licensing initiatives. “Chrisann and I have worked together since she … [Read more...] about Who’s News: Tommy Bahama Appoints New Head of Retail and Licensing
LEGO, Spin Master Announce New Support for Ethical Toy Program
By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program
Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
By Allison WatkinsonTLL ReporterCorus Entertainment’s Nelvana studio has entered a development deal with Polygon Pictures to deliver Japanese animated childrens' content. Founded in 1983, Polygon Pictures is a Japan-based digital animation studio that produces high-quality entertainment content. The new development collaboration leverages Polygon’s reputation in the Japanese … [Read more...] about Nelvana Partners With Polygon Pictures For Japanese Childrens’ Content
Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles
By Allison Watkinson TLL ReporterPoetic Brands has secured a pan-European license for Snoop Dogg and Death Row Records apparel and accessories in partnership with Crooks & Castles.Founded in 2002 by Dennis Calvero and Robert Panlilio, Crooks & Castles is a lifestyle brand that provides apparel and accessories inspired by Los Angeles streetwear and personal success. “I … [Read more...] about Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles
Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
By Allison WatkinsonTLL ReporterSesame Workshop has launched a multi-year initiative to promote emotional well-being for young children and their families. The Workshop is providing a range of licensed multi-platform activities and content for the new mental health initiative. Sesame Workshop launched the first new content for the initiative on May 3 for Mental Health Awareness … [Read more...] about Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly