By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood
Articles
SEGA to Acquire Angry Birds Publisher Rovio Entertainment
By Gary Symons TLL Editor in Chief In a bid to grow its mobile gaming business, SEGA Corporation has agreed to acquire Finnish company Rovio Entertainment. Rovio is best known for its mobile gaming hit Angry Birds, which has sold billions of copies and also spawned films and a thriving licensing business. On April 17, SEGA's board voted to implement a tender offer … [Read more...] about SEGA to Acquire Angry Birds Publisher Rovio Entertainment
TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
Epic Story Media to Rep Arabic Animated Series From Bidaya
By Allison Watkinson TLL Reporter Bidaya Media has appointed Epic Story Media as the content and licensing agent for its animated series, The Adventures of Mansour: Age of AI. Launched in 2017, Epic Story Media (ESM) is a children's franchise development and investment company that provides support to IP creators in the areas of licensing, production, distribution, and … [Read more...] about Epic Story Media to Rep Arabic Animated Series From Bidaya
HBO: You Can Just Call Me Max
Warner Bros. Discovery Rebrands Its Streaming Service To Be More Attractive to Young Viewers Warner Bros. has unveiled a major rebranding of its streaming service, which will now be known simply as 'Max'. The brand launch also coincides with new strategies for content and for pricing, all of which kicks off with a US launch on May 23. Warner says the new Max service will … [Read more...] about HBO: You Can Just Call Me Max
Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
By Allison Watkinson TLL Reporter Hasbro has appointed Gina Goetter and Tim Kilpin to key positions in the company’s executive leadership team. “We are excited to welcome Tim and Gina to Hasbro,” said Hasbro CEO, Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 … [Read more...] about Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More
Lacoste Releasing Collections Based on Top Netflix Shows Starting today, April 12, Lacoste's signature styles have been reimagined, with the Lacoste crocodile donning the costumes from the hit shows. Lacoste is releasing a wide ranging collection of polos, sweatshirts, tracksuits and more, all reimagined with images from shows like Stranger Things, Bridgerton, Lupin, Money … [Read more...] about Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More