By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
Articles
Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
By Gary Symons TLL Editor in Chief Guests at Hard Rock properties will get a glimpse into John Wick's lavish underworld through a partnership with Lionsgate studio. Hard Rock International announced the promotional partnership with Lionsgate, the studio behind the shoot 'em up thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: … [Read more...] about Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs
Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox
Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox
NFT Licensing: Advisory Bored Signs On New Sub-Agents
By Allison Watkinson TLL Reporter The Advisory Bored's exclusive global agent Blonde Sheep has signed several new sub-agents in Germany and the MENA region for licensing of NFT imagery. Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic partnerships. The new … [Read more...] about NFT Licensing: Advisory Bored Signs On New Sub-Agents
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Merlin and Hasbro to Open a Second Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Merlin Entertainments is opening a second licensed Peppa Pig attraction in the U.S. as part of their ongoing licensing agreement with Hasbro. Merlin Entertainments is a global location-based, family entertainment company. The company currently operates more than 140 attractions, 23 hotels and six holiday villages across four … [Read more...] about Merlin and Hasbro to Open a Second Peppa Pig Theme Park
Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox
Afro Unicorn Secures a Magical Licensing Partnership
By Allison Watkinson TLL Reporter The apparel and accessories brand Afro Unicorn has secured Magical Beauty, LLC as a new global licensing partner. Afro Unicorn is a fully-licensed character brand created by CEO and entrepreneur April Showers with the mission to increase representation and self-esteem for women and children of color. “I am extremely proud of what Afro … [Read more...] about Afro Unicorn Secures a Magical Licensing Partnership