The Licensing Letter

Articles

WBCP and DC’s Black Adam Smashes into Licensing

By Allison WatkinsonTLL ReporterWarner Bros. Consumer Products and DC are releasing several collections of licensed products inspired by Warner Bros. Pictures’ upcoming film Black Adam. Warner Bros. Consumer Products and DC will be joining forces with premier toy, apparel, home goods and food partners for the comprehensive program of Black Adam-themed merchandise.The licensed … [Read more...] about WBCP and DC’s Black Adam Smashes into Licensing

Renegade in Talks for Games Deal With Hasbro

Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro

Food & Beverage: Corona Opening a Beer Store With a Difference

By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference

Licensing Expo Pushes Back Date for 2023 Tradeshow

By Allison Watkinson TLL Reporter The upcoming fashion-themed Licensing Expo has been set for June 13 to 15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The event was originally due to take place on May 23 to 25, 2023, but has been rescheduled to accommodate event venue renovations. “We have been closely following the construction dateline at Mandalay Bay. With … [Read more...] about Licensing Expo Pushes Back Date for 2023 Tradeshow

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween

Gaming: Rocket League Cars Hit the Track in Real Life

Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life

SPLiCE Going Global, Hosting International Conference 2022

By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is addressing the challenges of global licensing at its International Conference 2022. SPLiCE CEO Kimberly Kociencki says the annual conference is a key learning experience for licensors, as it brings together an impressive array of experts in the field. “The SPLICE … [Read more...] about SPLiCE Going Global, Hosting International Conference 2022

Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott