By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
Articles
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
KIDZ BOP Appoints Bulldog As UK Licensing Agency
By Allison Watkinson TLL Reporter KIDZ BOP has appointed Bulldog Licensing as its official UK licensing agency, starting at Brand Licensing Europe. KIDZ BOP is a global family music brand that records covers of popular songs sung by kids, for kids. Since its creation in the US in 2001, the KIDZ BOP brand has sold over 23 million albums and generated over 8 billion … [Read more...] about KIDZ BOP Appoints Bulldog As UK Licensing Agency
Move Over Bored Apes: IMG Signs With Okay Bears
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears
ZAG Launches Streaming Service With New Series Fairyon
By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon
Warner Music Investigating Subsidiary’s Actions in Russia
By Gary Symons TLL Editor in Chief Warner Music is investigating allegations that one of its subsidiaries continued to operate in Russia after the company suspended its operations. Those allegations were made in an exclusive investigative report by The Guardian newspaper. According to the report, at least one executive at the Warner subsidiary ADA Russia "... continued to try … [Read more...] about Warner Music Investigating Subsidiary’s Actions in Russia
Konami Expands Into Apparel With Yu-Gi-Oh Collaborations
By Allison Watkinson TLL Reporter Konami Cross Media NY, Inc. has expanded into the fashion category with their flagship property, Yu-Gi-Oh! The new licensing partners for the Yu-Gi-Oh! brand include BAIT, Bershka, Park Agencies and Tuned in Tokyo. “Our new collaborations will result in strong niche product lines that will provide new avenues for the continued growth of … [Read more...] about Konami Expands Into Apparel With Yu-Gi-Oh Collaborations
Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy