By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
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Products of Change To Deliver Sustainability Sessions at Autumn Fair
Submitted Content from Products of Change Products of Change has forged a strategic partnership with Autumn Fair to deliver and drive sustainability educational sessions and practice guides at the popular Birmingham retail buying show this year. As the conversation surrounding sustainability in the retail and consumer products sectors has deepened, so too has Autumn Fair’s … [Read more...] about Products of Change To Deliver Sustainability Sessions at Autumn Fair
MGM’s Vikings Invade Digital Gaming With NetEase Deal
By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content and themed events related to season 1 of the Vikings, allowing players to experience the journey of central character Ragnar Lothbrok. “The Vikings franchise has … [Read more...] about MGM’s Vikings Invade Digital Gaming With NetEase Deal
New Forum Launched for Companies Seeking Digital Entertainment Licenses
The first Entertainment X Tracks Forum will take place in November as a way to help retailers, licensing companies and licensees seeking new digital entertainment properties. The event was developed by Steven Ekstract, the founder and former publisher of License Global, and is being hosted at the offices of United Talent Agency in Beverly Hills on Nov. 2-3. “The business of … [Read more...] about New Forum Launched for Companies Seeking Digital Entertainment Licenses
ZAG To Celebrate “Miraculous Day” Across Latin America
Animation studio ZAG is celebrating its hit flagship brand, Miraculous – Tales of Ladybug and Cat Noir, across Latin America on Aug. 8. The first official Miraculous Day was celebrated in Brazil by ZAG and Brazilian broadcast partner Gloob in 2019. Julian Zag, the EVP of Global Operations and Head of Consumer Products says the success of this initiative has led to the creation … [Read more...] about ZAG To Celebrate “Miraculous Day” Across Latin America
Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children's clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with the Pete the Cat team," said Charlotte Rashti, of Rashti & Rashti. "The books and brand are universally loved by families! "Pete the Cat promotes a … [Read more...] about Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North America is a two-day thought leadership conference dedicated to transforming the future of brand licensing. The summit announced … [Read more...] about Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
By Gary Symons TLL Editor in Chief It looks like Fred Rogers Productions has another hit on its hands, as Alma's Way has been renewed for Season 2 on PBS Kids. The show was created by Sonia Manzano, famed for her role as Maria on Sesame Street, and produced in association with Pipeline Studios (Elinor Wonders Why). The new season is scheduled to premiere in Fall 2023 and … [Read more...] about Alma’s Way Renewed for Season 2 as Licensing Campaign Heats Up
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a national leader in the college and resort markets across the US. The company has now entered into a license agreement for apparel and accessories, including popular “name-drop” customized … [Read more...] about BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BunMo Lands First-Ever Licensing Deal With TheSoul
The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting this week on the BunMo Amazon store. TheSoul Publishing is an award-winning digital studio that … [Read more...] about BunMo Lands First-Ever Licensing Deal With TheSoul