Keep track of every brandiversary, from Angry Bird's 10th to the Mayflower's 400th. We've identified 32 brands so far celebrating significant milestones in 2019 and 2020. See the complete list below, sorted by youngest to oldest. Have a date to add to the list? Feedback? Contact the editor at karina@plainlanguagemedia.com and we'll include it! Angry Birds: 10 years on Aug. … [Read more...] about Happy Brandiversary!
Articles
Olympics Help Propel 4.0% Boost in South Korea Licensed Retail Sales
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed merchandise in South Korea jumped 4.0% to reach $443 million in 2018, according to The Licensing Letter. In part, this was thanks to the impact of the 2018 PyeongChang Winter Olympics, which boosted sales from tourists and natives alike. In August, we estimated that total worldwide retail sales … [Read more...] about Olympics Help Propel 4.0% Boost in South Korea Licensed Retail Sales
Who’s News: August 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Netflix appoints Jackie Lee-Joe as … [Read more...] about Who’s News: August 2019
Back to Basics: Specialty Food Gets Comfortable
Contact the editor at karina@plainlanguagemedia.com The specialty food and beverages market is settling in and getting comfortable, with sales slowing down to 4.3% growth in 2018 to reach $148.7 billion in the U.S., according to the Specialty Food Association's annual Specialty Food Industry report prepared by Mintel and SPINS/IRI. This last week, we attended the Summer Fancy … [Read more...] about Back to Basics: Specialty Food Gets Comfortable
The Politics of Licensing
Contact the editor at karina@plainlanguagemedia.com While the licensing business has historically been apolitical, over the last couple of years TLL has noticed a shift in attitudes in responses to our Annual Licensing Business Survey. Open-ended responses to questions like, “What are the biggest challenges this year?” have begun to include highly politicized responses clearly … [Read more...] about The Politics of Licensing
Consolidation Crushes Licensing Expo 2019
Contact the editor at karina@plainlanguagemedia.com This year’s major take-away: Despite major shifts in how players are presenting on the floor, Licensing Expo Las Vegas remains the show to see and to be seen. The major trend in 2019 was consolidation. That is to say, company consolidation. Just as soon as the dust got settled from blockbuster unions like Endeavor (WME-IMG), … [Read more...] about Consolidation Crushes Licensing Expo 2019
ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up
Contact the editor at karina@plainlanguagemedia.com In a $45 million upfront deal, Authentic Brands Group (ABG) hands over operation of newly-acquired sports publication brand Sports Illustrated (SI) from Meredith to media distribution start-up The Maven. According to the terms of the licensing agreement as disclosed in a Maven SEC filing, Maven will operate SI exclusively in … [Read more...] about ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up
Tariff Talk: Major Licensing Players Throw Down the Gauntlet, Others Sit Silent
Contact the editor at karina@plainlanguagemedia.com Six hundred companies recently signed a letter addressed to President Trump and top U.S. trade officials pressing the administration to negotiate a strong trade deal with China—minus the tariffs. Among them were some major players in the licensing world. Missing were a notable segment of the population—the licensors. Ahead of … [Read more...] about Tariff Talk: Major Licensing Players Throw Down the Gauntlet, Others Sit Silent
Leading by Example: LIMA Re-brands to Licensing International
Contact the editor at karina@plainlanguagemedia.com The trade association representing the licensing business has a new name, a new website, and a new image. TLL’s Executive Editor Karina Masolova got on the phone with Licensing International President Maura Regan to delve deeper into the reasons why, and how the industry should evolve going forwards. The following selections … [Read more...] about Leading by Example: LIMA Re-brands to Licensing International
Who’s News: July 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online. Viacom Intl. Media Networks Americas appoints Christian … [Read more...] about Who’s News: July 2019