Contact the Editor at karina@plainlanguagemedia.com. TLL rounds up the top news impacting licensing this week. Experiential Procter & Gamble strikes a deal with franchised house cleaning service The Maids for the use of its Mr. Clean brand in promotions, advertising, and sales materials. Omaha, Neb.-based company The Maids has locations in over 40 states and 3 Canadian … [Read more...] about Roundup: M&A, Experiential & Media
Articles
Top Ranked Brands by Millennials & Gen Z in 2018
Contact the Editor at karina@plainlanguagemedia.com. TLL recaps the latest research on Millennials versus Gen Z, covering top-ranked brands, retailers, and dream employers from Moosylvania, Ypulse, Condé Nast, and Comparably. Favorite Brands Moosylvania, a leading branding and digital agency, released its list of top brands according to Millennials aged 18–38 (born between 1980 … [Read more...] about Top Ranked Brands by Millennials & Gen Z in 2018
Who’s News—September 2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 9/17/2018 Pam Lifford is promoted to President of Warner Bros. Global Brands & Experiences (WBGBE), with responsibility for Warner Bros. Consumer … [Read more...] about Who’s News—September 2018
Sales of Art-based Brands Up 1.8%; Home Boosts Growth
Contact the Editor at karina@plainlanguagemedia.com. Compared to overall licensed retail sales in the U.S./Canada, art-based properties saw somewhat anemic growth at 1.8%, or just over $105 million in added sales. The property type makes up 5.4% of total retail sales in the territory, with the art & artist subcategory making up 4% of the total and museums 1.4% share. The … [Read more...] about Sales of Art-based Brands Up 1.8%; Home Boosts Growth
Art Licensing Hits $9.23 Billion in Retail Sales in 2017
Contact the Editor at karina@plainlanguagemedia.com. Licensed retail sales of art-based merchandise grew just 4% over the last 5 years in the U.S./Canada compared to 16% worldwide, according to TLL's Annual Licensing Business Survey. In 2017, the product category grew 1.8% from the previous year to reach $5.86 billion in licensed retail sales in the U.S./Canada—and by the same … [Read more...] about Art Licensing Hits $9.23 Billion in Retail Sales in 2017
Specialty & Discount Lead Distro Channels for Licensed Art Brands
Contact the Editor at karina@plainlanguagemedia.com. In 2017, specialty retailers and discounters tied for equal share in distribution of licensed products based on art properties in the U.S./Canada, according to TLL's Annual Licensing Business Survey. At just over $2 billion each, or 34.9%, the share of licensed goods sold through specialty stores and the discounters segments … [Read more...] about Specialty & Discount Lead Distro Channels for Licensed Art Brands
Who’s News—9/10/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Mattel launches a new theatrical film division to develop motion pictures based on its franchises. Mattel Films is led by Executive Producer Robbie … [Read more...] about Who’s News—9/10/2018
Legal Watch: Sporting Goods & Apparel; Toys & Games
Contact the Editor at karina@plainlanguagemedia.com. CrossFit and Reebok settle their litigation-related licensing disputes and "look forward to continuing their work together as partners mutually dedicated to improving individual health and fitness globally." In 2010, the companies entered into a 10-yr. licensing and sponsorship agreement where Reebok would act as the title … [Read more...] about Legal Watch: Sporting Goods & Apparel; Toys & Games
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
Contact the Editor at karina@plainlanguagemedia.com. CBS Films enters into an exclusive national partnership with Six Flags Entertainment for a unique Halloween theme park experience that brings horror flick Hell Fest to life in CA, NJ, and IL. New themes areas include The Mausoleum, an increasingly narrow hall that forces guests to feel the touch of death; The Mask Room, a … [Read more...] about Experiential & Content Initiatives: From Theme Parks to Boxing Matches
Content Kings: Cloudco, Streaming & Services
Contact the Editor at karina@plainlanguagemedia.com. American Greetings Entertainment (AGE) rebrands as Cloudco Entertainment following a recent spinoff by the former division of American Greetings into its own stand-alone company. Cloudco now owns kids brands including Care Bears, Holly Hobbie, Madballs, Buddy Thunderstruck, and Tinpo. Long-time owners the Weiss family retains … [Read more...] about Content Kings: Cloudco, Streaming & Services