By: Karina Masolova. Contact the Editor at karina@plainlanguagemedia.com. Long before an Olympic Games begins, its officially licensed merchandising program is pivotal in generating excitement. The selection process and final announcement of an official mascot, the launch of unique merchandise, and the sale of souvenirs all serve to project the host city's message on to the … [Read more...] about Olympics Licensing: PyeongChang, Tokyo & Beijing
Articles
What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count
By: Karina Masolova. Contact the Editor at karina@plainlanguagemedia.com. TLL broke down the numbers behind the Deal Sheet to discover the driving trends behind licensing deals this year, as of August 2018. The most popular product category for deals struck this year was apparel, making up 18.3% of the total share with 428 deals. The home & home furnishings category was … [Read more...] about What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count
Both Toys & Games Set to Grow for 2018
Contact the Editor at karina@plainlanguagemedia.com. American toy sales were up 7% to reach $7.9 billion in the first half of 2018, according to The NPD Group. The research firm logged significant gains in lower-priced toys (ranging from $5–19.99) including L.O.L. Surprise!, Total Marvel, Fingerlings, Hatchimals and Soft’n Slo Squishies. Youth electronics was the fastest … [Read more...] about Both Toys & Games Set to Grow for 2018
Who’s News—8/13/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. FremantleMedia names Jennifer Mullin its new CEO as of Sept. 1. Mullin has been CEO of FremantleMedia North America, the company’s largest unit, since … [Read more...] about Who’s News—8/13/2018
Comic-based, Original Films Lead Films With Licensing Potential
By: Karina Masolova, with additional research by Susan Adams and Michelle Odinyayeva. Contact the Editor at karina@plainlanguagemedia.com. TLL identified 213 upcoming films through 2025 as potential source material for licensed consumer products. Comic book-based properties lead the count, with 39% of films on the list, followed closely by original works (37%). Rounding off the … [Read more...] about Comic-based, Original Films Lead Films With Licensing Potential
Retail & Experiential: Theme Parks, Amazon Go & More
A Nickelodeon theme park is headed to the Mall of China in Chongqing, China. The 28,000 sq. meter (or just over 300 sq. ft.) park will showcase 29 attractions and 14 Nick properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and PAW Patrol. The theme park is slated to open in 2020. Animaccord and Italian theme park Leolandia will open a … [Read more...] about Retail & Experiential: Theme Parks, Amazon Go & More
Who’s News—8/6/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Hasbro's Board extends the employment of Chairman & CEO, Brian Goldner, two additional years through Dec. 31, 2022. In addition, John Frascotti’s … [Read more...] about Who’s News—8/6/2018
37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada
Karina Masolova, karina@plainlanguagemedia.com This year, a total of 37 properties made TLL’s annual list of entertainment/character brands that generated over $100 million in licensed retail sales in the U.S./Canada for 2017. Last year, TLL tracked 46 brands that qualified for the list based on 2016 sales. And the year before that, 44 brands made the list based on estimated … [Read more...] about 37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada
TV Talk: Series With Licensing Potential
Karina Masolova, karina@plainlanguagemedia.com The average consumer has 4.5 different sources (up from 3.7 in 2014) to choose from when they’re ready to watch a TV show, including linear TV, DVR, VOD, Netflix, and Hulu, according to Hub Entertainment Research. Among younger viewers aged 18-34, the number of platforms is even higher at 5.1 average platforms. Only 39% of viewers … [Read more...] about TV Talk: Series With Licensing Potential
Read Before Using: $100 MM List Definitions & Methology
Before diving into the top $100 million entertainment/character brands list and its connected analysis, take a moment to consider TLL's methodology. The list reflects the top properties by licensed retail sales in the U.S./Canada only and excludes top-performing global properties that may have $100 million or higher in sales internationally. Note, as well, the difference … [Read more...] about Read Before Using: $100 MM List Definitions & Methology