TLL Staff Former University of Florida track star Parker Valby has signed a sponsorship deal with New Balance, marking a significant step as she embarks on her professional career. The move sees Valby declining to renew her contract with Nike, which had previously made her the first collegiate female runner to sign an endorsement deal with the brand in 2023. Valby, who … [Read more...] about Parker Valby Signs with New Balance to Promote Professional Track & Field
Articles
Sesame Street Collection Not Just For Kids Anymore
By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion
Who’s News: Miraculous Appoints Global Head of Consumer Products
By Allison Watkinson TLL Reporter Miraculous Corp has appointed Roz Nowicki as the company's global head of consumer products for the Miraculous franchise. In her new position at Miraculous Corp, Nowicki will be responsible for spearheading the company's expansion initiatives for the Miraculous IP across consumer products, gaming, promotions and live … [Read more...] about Who’s News: Miraculous Appoints Global Head of Consumer Products
Dynamite Debuts Officially Licensed Zootopia Comic Series
By Allison Watkinson TLL Reporter Dynamite Entertainment is expanding its licensed line of Disney comics with a new series based on the Zootopia franchise. Beginning in January 2025, Dynamite Entertainment will release monthly drops for the licensed Zootopia comic book series to promote the release of a Zootopia sequel film toward the end of 2025. The comic book series will be … [Read more...] about Dynamite Debuts Officially Licensed Zootopia Comic Series
Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store
Memento Sells Out Collectibles for Moto3 Champion David Alonso
By Gary Symons TLL Editor in Chief Memento Exclusives just released a collectibles collection in tribute to the new Moto3 world champion David Alonso. The collection was released under MotoGP Authentics, which is run by Memento under license from Dorna Sports, and immediately sold out almost all of the items, which included signed race boots and leathers that Alonso wore in … [Read more...] about Memento Sells Out Collectibles for Moto3 Champion David Alonso
Reebok Dives Into Sports Nutrition With Generation Joy
TLL Staff The global sports brand Reebok has announced a partnership with Generation Joy to launch innovative performance and nutritional products. The partners say they are aiming to revolutionize sports nutrition by delivering high-quality, effective and research-backed products for the sports and performance nutrition market. Through the partnership, Generation Joy … [Read more...] about Reebok Dives Into Sports Nutrition With Generation Joy
Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
By Gary Symons TLL Editor in Chief Thrilljoy, a new collectibles company with an impeccable pedigree will be unveiled at the upcoming New York Comic Con. Thrilljoy is focused on creating premium and limited-edition collectibles, with the company's first collections to be unveiled during the Comic Con event, from October 17–20. Collectors and fans are invited to … [Read more...] about Former Funko CEO to Head New Collectibles Company ‘Thrilljoy’
Who’s News: CHITAG Appoints New Members to Advisory Board
By Allison Watkinson TLL Reporter People of Play (POP) has announced that three new industry professionals have joined the Chicago Toy and Game group’s advisory board. The three new members of the CHITAG group’s advisory board are Tara McGrath, Amy Friedland and Mike Bisogno. “Tara, Mike, and Amy bring inventor relations, marketing, PR, and even more visionary and ideation … [Read more...] about Who’s News: CHITAG Appoints New Members to Advisory Board