By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
Articles
Skybound Appoints Reemsborko to Represent Invincible in Europe
By Allison Watkinson TLL Reporter Skybound Entertainment has appointed Reemsborko as its European licensing representative for Invincible merchandise. In its new role as the franchise's licensing representative, Reemsborko will connect brands and product manufacturers with Skybound to bring new Invincible merchandise to fans across Europe. In addition, Reemsborko … [Read more...] about Skybound Appoints Reemsborko to Represent Invincible in Europe
HPC and Little Dot Studios Expand with Digital Content Partnership
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has partnered with Little Dot Studios to expand the digital presence of its children's brands on YouTube. As part of the agreement, Little Dot Studios' US-based team will provide content strategy and channel management services to optimize the existing YouTube channel for Mo Willems Workshop. “Having a … [Read more...] about HPC and Little Dot Studios Expand with Digital Content Partnership
‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Submitted by Products of Change by Kathryn Brand The focus for the Products of Change (POC) Conference this year is firmly on efficiency, circularity, cost-savings and the business-case for sustainable change, which is why POC is lining up a roster of speakers and organizations that will demonstrate sustainability isn’t just about responsibility—it’s about resilience and … [Read more...] about ‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Jazwares and SnapBrands Blend New Squishmallows Cosmetics
By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics
H2O Audio and Florence Team Up for Paddleboard World Championships
By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships
Converse Steps Into Licensed Bluey Fashion
By Allison Watkinson TLL Reporter Converse, BBC Studios and Ludo Studio have announced a licensed collection of footwear, apparel and accessories for the Bluey franchise. The new Bluey collection includes a wide range of products that were co-designed and co-developed by the three companies. For licensed footwear, the collection offers several different styles for both … [Read more...] about Converse Steps Into Licensed Bluey Fashion
Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration
By Allison Watkinson TLL Reporter Victoria's Secret Pink and LoveShackFancy have partnered to launch a collaborative fashion collection and pop-up experience that blends their distinct styles. Featuring a variety of apparel and accessories, the co-branded collection is inspired by Victoria's Secret Pink's playful lifestyle aesthetic with LoveShackFancy's feminine … [Read more...] about Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration
Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ