By Allison Watkinson TLL Reporter Montana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization. The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
Articles
Toyco Wyncor Expands With ACD Distribution Partnership
By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership
Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
By Allison Watkinson TLL Reporter Endeavor has launched a new virtual education and development program called NXT UK: Women in Sports as part of its Endeavor Impact initiative. The NXT UK: Women in Sports program is a six-week virtual course for young women in the UK who want to pursue careers in the sports industry. The program will provide free educational … [Read more...] about Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
Viral TikTok Sensation Sad Nuggie Enters World of Licensing
By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing
Licensing Expo Keynote Explores the Future of Gaming
By Allison Watkinson TLL Reporter Licensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry. The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison Watkinson TLL Reporter Sesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil. Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street. “For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo
Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager
By Allison Watkinson TLL Reporter French entertainment studio Xilam Animation has promoted Chloé Menier to the newly-created position of brand manager. As the new brand manager, Chloé Menier will be taking on many of the duties that Xilam’s previous licensing director, Capucine Humblot, was responsible for before she departed the company last week to pursue a new … [Read more...] about Who’s News: Xilam Animation Promotes Chloé Menier to Brand Manager
WiT Foundation Launches Updated 2024 Scholarship Program
By Allison Watkinson TLL Reporter Women in Toys, Licensing & Entertainment has launched a 2024 WiT Foundation Scholarship to support undergraduate students who are pursuing degrees in industry-related fields. Designed to reach a wide range of women, the scholarship program is available to students have an interest in pursuing a career in the consumer products, … [Read more...] about WiT Foundation Launches Updated 2024 Scholarship Program
Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
By Gary Symons TLL Editor in Chief The global agency Licensed Right International has signed an agreement to represent product licensing opportunities for the art lifestyle brand, Fluff. Founded in 2002 by artist and designer Claudette Barjoud, the Fluff brand is best known for its bright, joyful vibes with a nostalgic flair. Barjoud’s artwork is inspired by the things … [Read more...] about Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud