By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
Articles
Jazwares Signs Sweet Halloween Deal With See’s Candies
TLL Staff Squishmallows are about to get a whole lot sweeter thanks to a partnership between Jazwares and See's Candies. Jazwares, one of the world’s leading toy companies, and the California-based candy company See’s Candies, are releasing a gift set that includes co-branded plush, chocolate boxes and totes inspired by the top-selling plush brand … [Read more...] about Jazwares Signs Sweet Halloween Deal With See’s Candies
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison Watkinson TLL Reporter Perry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership. "This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
By Allison Watkinson TLL Reporter RWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development. RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions. The company provides its event … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
Lego Adds Two New Licensed Animal Crossing Sets
By Allison Watkinson TLL Reporter & TLL Editorial Staff The Lego Group is adding two new sets to its licensed Animal Crossing collection that are inspired by in-game locations from Animal Crossing: New Horizons. The upcoming Lego sets will bring the total number of sets in the company's licensed Animal Crossing collection up to seven. “To us, Animal Crossing is all about … [Read more...] about Lego Adds Two New Licensed Animal Crossing Sets
Paramount Global Announces Leadership Shakeup
Bob Bakish Stepping Down, Trio of Execs to Share CEO Role Photo: George Cheeks, Chris McCarthy and Brian Robbins will collectively replace Bakish in a new "Office of the CEO." Photo credit: Paramount Global. By Gary Symons TLL Editor in Chief Paramount Global is making major changes, as long-time CEO Bob Bakish is stepping down, to be replaced by a three-person Office … [Read more...] about Paramount Global Announces Leadership Shakeup
National Day Calendar Appoints The Brand Liaison as Licensing Rep
By TLL Staff National Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep
Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison Watkinson TLL Reporter Crunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA. Throughout the month of May, fans can expect a wide range of … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker