By Allison Watkinson TLL Reporter Rovio has signed a licensing partnership with the Boyhood design company for a line of wooden Angry Birds 15th anniversary collectibles. The licensing agreement with Boyhood was facilitated by IMG's dedicated licensing division on behalf of Rovio Entertainment's Angry Birds mobile gaming franchise. Founded in 2019, Boyhood is a family-owned and … [Read more...] about Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
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Swizzels Gets Crafty with RMS International
By Allison Watkinson TLL Reporter Swizzels has signed RMS International to design and develop a range of toys, stationery, art tools and crafting products for its portfolio of confectionary brands. Brokered by Blonde Sheep Licensing, the consumer products partnership extends across a wide selection of Swizzels brands including Love Hearts, Refreshers, Drumstick Lollies, Rainbow … [Read more...] about Swizzels Gets Crafty with RMS International
Moodles: The One Brand You Don’t Want to Miss at BLE
By Gary Symons TLL Editor in Chief There are times, as an editor writing about licensing, that you see a product you just feel compelled to write about. That’s the case with a new brand called Moodles, a young brand and product that will be exhibiting at Brand Licensing Europe this year at the LoCoco Licensing booth. In this case, it’s not just the product, but also … [Read more...] about Moodles: The One Brand You Don’t Want to Miss at BLE
People of Play Names Lifetime Achievement Award Recipients
By Gary Symons TLL Editor in Chief Mary Danby and Dan Romanelli have been honored by People of Play with Lifetime Achievement Awards, while Alan Dorfman was named as the Industry Game Changer. The awards are part of the annual TAGIEs (Toy and Game International Excellence Awards) ceremony, taking place on November 8 this year, with the theme 'Toys Through … [Read more...] about People of Play Names Lifetime Achievement Award Recipients
Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
By Allison Watkinson TLL Reporter Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake. Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products. ‘’We are very focused on bringing some of the best heritage … [Read more...] about Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
By Allison Watkinson TLL Reporter Cadillac has partnered with the Surgeon footwear brand for an exclusive collection of Cadillac-inspired custom sneakers. Each Surgeon sneaker style in the collection is directly inspired by the electric vehicle models in Cadillac’s luxury automobile portfolio. This includes inspiration from Cadillac models like the Lyriq, Celestiq, Optiq and … [Read more...] about Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration
By Allison Watkinson TLL Reporter Kid Cudi has partnered with Bisquick for a limited-edition capsule collection that includes a licensed Cudi’s Funnel Cake mix and exclusive merchandise. Scott Mescudi, aka Kid Cudi, is an American musical artist, director, actor and fashion designer who is known for his melodic and introspective rap lyrics, fashion collaborations and … [Read more...] about General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration
Panini Aims to Give All College Athletes Their Own Trading Card
By Gary Symons TLL Editor in Chief Panini America has the ambitious goal of creating a trading card for every college athlete who wants one. Panini is a top player in the sports and entertainment collectibles category, but even for them this is a tall order. The idea is to create a new platform to engage and benefit NCAA athletes with a dedicated platform for Name … [Read more...] about Panini Aims to Give All College Athletes Their Own Trading Card
Corkcicle and KFC Collaborate on ‘Finger-Lickin’ Good’ Drinkware
By Allison Watkinson TLL Reporter KFC has launched a licensing partnership with Corkcicle for a limited-edition collection of temperature-controlled drinkware products. Inspired by the KFC brand's logo and fried chicken menu items, the licensed Corkcicle collection features three product designs including a Cruiser tumbler, a leakproof Canteen and an Ice Bucket. The Cruiser … [Read more...] about Corkcicle and KFC Collaborate on ‘Finger-Lickin’ Good’ Drinkware
BoxLunch and WBDGCP Deliver Haunting Collection of Beetlejuice Merchandise
By Allison Watkinson TLL Reporter BoxLunch has partnered with WBDGCP for a limited-edition collection of Beetlejuice merchandise. The licensed collection features a wide variety of products across fashion, home décor and collectibles that are inspired by the original 1988 Beetlejuice film from Warner Bros. Pictures and its upcoming sequel, Beetlejuice Beetlejuice. The … [Read more...] about BoxLunch and WBDGCP Deliver Haunting Collection of Beetlejuice Merchandise