By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection
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Panini and Brandr Partner on Collegiate NIL Licensing
By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing
Bravado: Building Lasting Relationships in the Music Licensing Sector
The TLL Interview with Keith Tapperell, Bravado’s Vice-President of Licensing By Gary Symons TLL Editor in Chief If there’s one person in the licensing world who ignites jealousy in my soul, and whose job I would steal in a heartbeat, it’s Keith Tapperell, the VP of Licensing at Bravado. In that position, Tapperell (pictured above) works with the top music artists in … [Read more...] about Bravado: Building Lasting Relationships in the Music Licensing Sector
WBD Launches a Cohesive New Global Experiences Division
By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
Pharrell Williams Is Over the Moon with Licensed Lego
By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
Anthem Publishing the Official Pinch of Nom Magazine
By Allison Watkinson TLL Reporter The Point.1888 has brokered a partnership between Anthem Publishing and the Pinch of Nom food brand for an official Pinch of Nom magazine. Pinch of Nom (PON) is a healthy eating and recipe brand that was launched in 2016 by Kate and Kay Allinson. The culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Anthem Publishing the Official Pinch of Nom Magazine
Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
Judge Orders Trump to Stop Using Isaac Hayes’ Song At His Rallies
By Gary Symons TLL Editor in Chief The estate of music legend Isaac Hayes won an initial victory in court, as an Atlanta judge ordered the Trump campaign to stop using the song Hold On, I'm Comin' at its events. The order came about as the result of an emergency injunction hearing in Atlanta federal court on Tuesday. The Hayes estate, headed by son Isaac Hayes III, asked the … [Read more...] about Judge Orders Trump to Stop Using Isaac Hayes’ Song At His Rallies
Who’s News: Falcon’s Creative Group Hires New VP of Design
By Allison Watkinson TLL Reporter Falcon’s Creative Group has appointed Matthew M. Martin to the newly-created position of vice president of design.In his new position at the company, Martin will be responsible for leading a team of creative directors to design and develop immersive themed experiences for the company's portfolio of wholly-owned IPs and partner brands. “I’ve had … [Read more...] about Who’s News: Falcon’s Creative Group Hires New VP of Design
Casely Launches Second Art-Inspired Collection with Van Gogh Museum
By Allison Watkinson TLL Reporter Casely is continuing its licensing partnership with the Van Gogh Museum with a new collection of limited-edition phone cases. The licensed phone case collection features artistic works from Vincent Van Gogh, as well as a France-inspired piece by Pierre Bonnard. "We are thrilled to continue our partnership with the Van Gogh Museum and bring … [Read more...] about Casely Launches Second Art-Inspired Collection with Van Gogh Museum