By Allison Watkinson TLL Reporter Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and … [Read more...] about Who’s News: Crayola Continues Licensing with Key Executive Hires
Featured
IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie
Google Reaches Agreement to Pay Canadian Media For News Content
By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content
Trade Shows: Get Your Tickets Now For the Spielwarenmesse Toy Fair
TLL Staff Spielwarenmesse, the world’s leading toy fair, has announced that tickets for its upcoming 73rd event trade show are now on sale. The event, which will take place from 30 January to 3 February 2024 in Nuremberg, is the world's largest toy fair, and is expected to attract a large crowd of international toy sector representatives this year under the motto ‘Feel … [Read more...] about Trade Shows: Get Your Tickets Now For the Spielwarenmesse Toy Fair
True Religion Going to the Dogs With New Pet Apparel Deal
TLL Staff Denim fashion company True Religion is providing some new apparel options for those who truly worship their pets. The LA-based True Religion just signed a new deal with Weisner Products Inc.'s pet division, Paw NYC, to license True Religion-branded products for both dogs and cats. The collection, which includes pet apparel, beds, toys, collars, leashes, … [Read more...] about True Religion Going to the Dogs With New Pet Apparel Deal
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary
By Allison Watkinson TLL Reporter Master Replicas has signed a licensing agreement with BBC Studios to continue the Doctor Who figurine collection for the franchise's 60th anniversary.The rights for the Doctor Who figurine collection previously belonged to Eaglemoss before the company ceased operations in 2022 due to financial crisis.One of the longest-running Doctor Who … [Read more...] about Master Replicas and BBC Relaunch Doctor Who Collectibles For 60th Anniversary