By Allison Watkinson TLL Reporter Plarium is running a new licensing collaboration with Teenage Mutant Ninja Turtles within their RAID: Shadow Legends role-playing game. Launched in partnership with Paramount Consumer Products, the collaboration has brought licensed characters from the TMNT franchise to the game as playable Legendary Champions. The characters … [Read more...] about TMNT Takes Over RAID: Shadow Legends
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Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line