Submitted by The Toy Foundation A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September's Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation's (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry's … [Read more...] about The Toy Foundation Unveils 122 Finalists For TOTY Awards
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Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
By Gary Symons TLL Editor in Chief Hasbro has reported another senior management shakeup, saying Darren Throop will step down as president and CEO of its eOne division. Throop is the founder of what was then the Canadian studio Entertainment One, and guided the company during its growth and eventual acquisition by Hasbro. The company says Throop will continue in his current … [Read more...] about Who’s News: Throop To Step Down as CEO of Hasbro’s eOne Division
Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger
Licensing Mergers: IMG Acquires Auction and Live Events Company
By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company
Trade Shows: India’s Largest Toy Fair Coming in September
Companies interested in the India toy market will be able to attend the Kids India tradeshow, live in Mumbai in mid-September. Organized by Spielwarenmesse, the eighth edition of Kids India takes place from Sept. 15-17 at the Jio World Convention Centre in Mumbai. It is regarded as India’s most important international B2B fair for toys, children’s products and sports goods, but … [Read more...] about Trade Shows: India’s Largest Toy Fair Coming in September
Jewel To Represent Breathe Live Explore for Global Licensing
Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing
Thomson Expands into India Appliance Market Through Flipkart License
The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart. The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson. LicenseWorks is the leading full-service brand licensing agency in India specialized in the strategic brand … [Read more...] about Thomson Expands into India Appliance Market Through Flipkart License