By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3, role-playing experience based on Gaumont's popular crime drama, Narcos. Gaumont specializes in producing local stories with … [Read more...] about Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
Featured
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Who’s News: Cyber Group Promotes Raphaelle Mathieu to EVP
Cyber Group Studios has promoted Raphaelle Mathieu from SVP sales to a newly created role as Executive Vice President. Mathieu will now be in charge of all commercial activities worldwide for the French studio. She will work directly with CEO Pierre Sissmann and COO Dominique Bourse to plan strategies for overall growth. “As the company is now developing into an international … [Read more...] about Who’s News: Cyber Group Promotes Raphaelle Mathieu to EVP
The Point.1888 Signs Four Dozen New Licensees for Moonbug
By Allison Watkinson TLL Reporter The Point.1888 and its EMEA sub agents have signed 48 new licensee deals for Moonbug Entertainment's popular brands Blippi, CoComelon, and Morphle. Founded in 2018, Moonbug Entertainment's programming is now distributed on more than 100 platforms in 26 languages around the world. The company is known for creating, producing and publishing … [Read more...] about The Point.1888 Signs Four Dozen New Licensees for Moonbug
Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Mattel announced it has won the toy rights to Dreamworks' Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Prior to this year the licensing agreement was held by Hasbro. “DreamWorks Animation’s Trolls has captivated the hearts of … [Read more...] about Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Sports Licensing: Fanatics Gets In The Ring With WWE
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE
Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
Thyssen-Bornemisza Museum Signs With ARTiSTORY
By Allison Watkinson TLL Reporter Art licensing specialist ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum in Madrid to build their global licensing program. “I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio," said Natasha Dyson, co-founder and licensing … [Read more...] about Thyssen-Bornemisza Museum Signs With ARTiSTORY
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company that designs and manufactures the highest-quality scale model cars for the global hobby market. Thanks to a deal brokered by WildBrain CPLG, Motul's classic red and white … [Read more...] about Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars