By Allison Watkinson TLLReporter The successful sleepwear licensee, Komar, has promoted veteran licensing executive Maya Assis to Vice President of Licensing. Assis will be responsible for leading all licensing deals for the brand. “This is very exciting,” says Assis. “Komar is always growing, they’re family run and they’re very open with how they operate the business. It’s … [Read more...] about Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar
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Netflix To Acquire Stranger Things’ Developer Next Games
Netflix is making another big move in the gaming space, signing an agreement to acquire Finnish developer Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all of the issued and outstanding shares of Next Games. Pursuant to the offer, Next Games shareholders would receive €2.1 ($2.30 US) in cash per share of Next Games, for a total … [Read more...] about Netflix To Acquire Stranger Things’ Developer Next Games
Licensing Technologies: South Korea Investing Heavily in the Metaverse
By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The country's Ministry of Science and ICT has just pledged $186.7 million (223.7 billion Korean Won) to support new immersive technologies for corporate growth in the digital … [Read more...] about Licensing Technologies: South Korea Investing Heavily in the Metaverse
Character Licensing: King Features Gambles On Lady Luck in Gaming Deal
By Allison Watkinson TLL Reporter Character licensing specialist King Features Syndicate is partnering with slot game developer Lady Luck Games to create branded digital content featuring licensed comic characters. “We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise … [Read more...] about Character Licensing: King Features Gambles On Lady Luck in Gaming Deal
Art Licensing: The Point.1888 Signs New Deals For Jimbobart
By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009 by illustrator James Ward, the Jimbobart brand focuses on eccentric animal illustrations with human traits. Over the past two years Jimbobart … [Read more...] about Art Licensing: The Point.1888 Signs New Deals For Jimbobart
Concept One Signs Deal For New Balance Branded Bags And Luggage
The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and China along with a partnership in Canada and a London-based design studio. The distribution agreement with Grown Up Licenses of Hong Kong covers New Balance … [Read more...] about Concept One Signs Deal For New Balance Branded Bags And Luggage
TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
The UK-based licensing agency Brands with Influence has tapped Brandgenuity to serve as the exclusive licensing agency in the US and Canada for the steamy, blockbuster reality dating show Too Hot to Handle. Brandgenuity assignment is to build a robust lifestyle licensing program for Netflix’s steamiest show which features more six packs than a frat house beer fridge. Now in … [Read more...] about TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
By Allison Watkinson TLL Reporter Playmates Toys and Wow! Stuff have taken on the role of Master Sponsors for The Light Fund's English Channel Relay Fundraiser. The Master Sponsor position refers to the groups that have taken on the biggest sponsorships available for this year’s Light Fund challenge. “When we heard that the licensing industry was supplying two teams to do a … [Read more...] about Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere
New team aligns capabilities to elevate the agency’s offering as a top strategic partner across its expanding portfolio Wildbrain is creating a new Partnerships Team under Meike De Vaere to maximize its clients opportunities for growth and improve efficiency. De Vaere has been promoted to the new position of VP, Partnerships and Business Development. The new team will … [Read more...] about Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere