By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it's a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales (lovethesales.com) has done the research, and has compiled those fashion collaborations that resulted in the most demand or online searches. According to Love The Sales, the … [Read more...] about North Face x Gucci Tops For Fashion Collaborations In 2021
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Brand Licensing: Flynn Collective and Clean Mama Partner Up
Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama. Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning and organization brand. In 2015, the company launched a branded line of natural cleaning products. “It’s an exciting time in the cleaning … [Read more...] about Brand Licensing: Flynn Collective and Clean Mama Partner Up
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as its 2022 Girl of the Year on Thursday. Girl of the Year dolls, which were introduced in 2001, differ from other American Girl dolls by being based on modern … [Read more...] about Mattel’s American Girl Creates First Chinese-American Girl Of The Year
Music Licensing: Warner Chappell Music Acquires David Bowie Publishing Rights
By Gary Symons TLL Editor in Chief The other shoe has dropped in Warner's months-long negotiations to acquire sole rights to the entire music catalog of the influential singer-songwriter David Bowie. According to Variety, which broke the story Jan. 3, Warner Chappell Music paid more than $250 million for the publishing rights for Bowie's 27 albums. That figure puts the sale … [Read more...] about Music Licensing: Warner Chappell Music Acquires David Bowie Publishing Rights
Brand Central Trends Report: What To Expect In 2022
By Alicia Rosa Brand Central Insight Now 2022 is here and new trends are starting to emerge across all industries and categories. Many of the same trends we saw in 2021 are evolving to adapt to shifting consumer tastes and a trend cycle that seems to change more quickly each year. Color and texture will be major themes this year as all consumers continue their love affair … [Read more...] about Brand Central Trends Report: What To Expect In 2022
Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth season release on December 31, SPCP has made licensing deals with several companies, including Bioworld, Diamond Select Toys, Funko, Playmates, Ripple … [Read more...] about Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
Spider-Man Swings To Record-Breaking Box Office Opening
Of all the films released in 2021, Spider-Man: No Way Home might have felt the most pressure to hit a box office home run. And over the weekend before Christmas, the popular web crawler did just that. Spider-Man: No Way Home smashed expectations by grossing $260 million in the US, the second largest domestic opening of all time. Despite growing concerns over the Omicron variant … [Read more...] about Spider-Man Swings To Record-Breaking Box Office Opening
Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover
By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a licensing deal between Godzilla brand owner Toho, the Power Rangers IP owner Hasbro, IDW and comic book publisher BOOM! Studios. The upcoming comic books … [Read more...] about Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover